System and method for electronic advertising, advertisement play tracking and method of payment
First Claim
1. A computer readable medium having encoded thereon a computer-readable program code which when executed causes:
- a cookie to be sent to and stored on a memory in a viewer'"'"'s computer, the viewer'"'"'s computer having a web browser;
an advertisement window to appear in the web browser of a viewer'"'"'s computer;
an advertisement server to send at least one motion-picture advertisement to the viewer'"'"'s computer, the at least one motion-picture advertisement being displayed in the advertisement window; and
an advertisement play history link to appear on the web browser of the viewer'"'"'s computer, the advertisement play history link displaying a link to at least the last motion-picture advertisement played in the advertisement window, wherein the cookie stores information about at least the last motion-picture advertisement displayed in the advertisement window and is linked to the advertisement play history link.
1 Assignment
0 Petitions
Accused Products
Abstract
The present invention relates to a system and method for playing electronic advertisements in conjunction with other content deliverable through a communication network. The present invention is further directed to a method and system for tracking playing of an advertisement and using the play tracking information to determine the amount to be charged to an advertising client. In embodiments of the invention, the advertisement may be played upon the occurrence of a triggering event and removed from display to a viewer upon the occurrence of another triggering event. According to an embodiment of the present invention, playing of an advertisement may limit a viewer'"'"'s access to other displayed content. The present invention may also incorporate a timing function such that a viewer is only shown an advertisement after a specified time has elapsed since the viewer was last shown an advertisement. The present invention may also incorporate a play-history window such that a viewer may be able to link to advertisements which they have already seen, in the case that they wish to view the advertisements again.
-
Citations
24 Claims
-
1. A computer readable medium having encoded thereon a computer-readable program code which when executed causes:
-
a cookie to be sent to and stored on a memory in a viewer'"'"'s computer, the viewer'"'"'s computer having a web browser;
an advertisement window to appear in the web browser of a viewer'"'"'s computer;
an advertisement server to send at least one motion-picture advertisement to the viewer'"'"'s computer, the at least one motion-picture advertisement being displayed in the advertisement window; and
an advertisement play history link to appear on the web browser of the viewer'"'"'s computer, the advertisement play history link displaying a link to at least the last motion-picture advertisement played in the advertisement window, wherein the cookie stores information about at least the last motion-picture advertisement displayed in the advertisement window and is linked to the advertisement play history link. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A computer readable medium having encoded thereon a computer-readable program code which when executed causes:
-
a cookie to be sent to and stored on a memory in a viewer'"'"'s computer, the viewer'"'"'s computer having a web browser and a clock;
an advertisement window to appear in the web browser of a viewer'"'"'s computer; and
an advertisement server to send a first motion-picture advertisement to the viewer'"'"'s computer, and a second motion-picture advertisement to the viewer'"'"'s computer after a specified period of time has elapsed since the first motion-picture advertisement was displayed on the viewer'"'"'s computer, the motion-picture advertisements being displayed in the advertisement window, wherein the cookie utilizes the clock to determine the amount of time that has elapsed since the first motion-picture advertisement was displayed on the viewer'"'"'s computer. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
-
-
18. A system for displaying an advertisement comprising;
-
a website server having a memory upon which is stored a website, the website being written in a source code;
an advertisement server storing a plurality of advertisements including a first advertisement and a second advertisement;
a viewer'"'"'s computer have a web browser, a memory, and a clock; and
a communication network linking the website server, the advertisement server, and the viewer'"'"'s computer, wherein when the web browser accesses the website, at least a portion of the source code causes a cookie to be sent and stored on the memory of the viewer'"'"'s computer by the advertisement server and causes the advertisement server to send at least the first advertisement to be displayed in an advertisement window in the web browser and causes a play history link to be displayed in the web browser, said play history link displaying a link at least to the first advertisement, and the cookie utilizes the clock on the viewer'"'"'s computer to determine the amount of time that has elapsed since the first advertisement was displayed on the viewer'"'"'s computer, and after a specified amount of time has elapsed, the second advertisement is displayed on the viewer'"'"'s computer. - View Dependent Claims (19, 20, 21, 22, 23, 24)
-
Specification