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Using concepts for ad targeting

  • US 20050114198A1
  • Filed: 11/24/2003
  • Published: 05/26/2005
  • Est. Priority Date: 11/24/2003
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • a) accepting a plurality of ads, each having at least one associated targeting concept;

    b) accepting at least one concept associated with a request; and

    c) determining, for each of the plurality of ads, a similarity with the request using, at least, the at least one targeting concept associated with the ad, and the at least one concept associated with the request.

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