Limited constituency advertising calendar

• US 20050120598A1
• Filed: 01/24/2005
• Published: 06/09/2005
• Est. Priority Date: 08/11/2003
• Status: Abandoned Application

• Current Assignee: Distro-Cal Incorporated
• Original Assignee: Distro-Cal Incorporated
• Inventors: Bury, Thomas W.
• Application Number:
  US11/041,397
• Publication Number:
  US 20050120598A1
• Time in Patent Office: Days
• US Class Current: 40/119
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G09F 23/00 Advertising on or in specific articles, e.g. ashtrays, letter-boxes on or in vehicles G09F21/00
• CPC Class Codes: G09F 23/10 on paper articles, e.g. booklets, newspapers

Abstract

This invention is a method of producing a calendar containing advertisements by suppliers and distributors, both of which are members of a limited constituency. The calendars are for the use by customers of the distributors, who typically are retailers. The advertisements of the suppliers feature product information and promotional offerings of the suppliers who are identified only by identification symbols such as numbers. The advertisements of the distributors, who distribute items manufactured by the suppliers, feature accessible information allowing contact with the distributors and may include promotional offers. The distributors provide their customers, typically retailers, with the calendars and take orders for items listed by the advertisers and others

Claims

1. A calendar for the use of a retail customer comprising:

a multiplicity of date sheets,

an advertisement of a supplier for products manufactured or distributed by the suppliers, and

an advertisement of a distributor for services provided by the distributor in ordering custom products from a supplier for a retail customer,

wherein the supplier and distributor are both members of a restricted constituency, and the retail customer is not a member of a restricted constituency,

the calendar contains accessible information which allows contact between the distributor and retail customer,

the calendar does not contain accessible information which allows contact between the supplier and the retail customer, and

the calendar identifies the suppliers only by identifying symbols which allow the distributor to identify the supplier.

2. The calendar of claim 1 further comprising a product planner sheet.

3. The calendar of claim 1 further comprising a detachable distributor planning sheet.

4. The calendar of claim 1 further comprising a sheet of detachable coupons.

5. The calendar of claim 1 further comprising a detachable envelope.

6. The calendar of claim 1 further comprising a hanging pocket.

7. The calendar of claim 1 further comprising an information page.

8. The calendar of claim 1 further comprising tickler entries on the date sheets.

9. The calendar of claim 1 further comprising the address on an international computer network for a retail customer-friendly website on the supplier advertisement.

10. The calendar of claim 1 further comprising a business advice paragraph on a date sheet.

11. The process of producing calendars in which both the suppliers who advertise in the calendars and the distributors of the calendars to retail customers are both members of a limited constituency, comprising the steps;

a. soliciting advertisements and suppliers'"'"' promotional offers from suppliers who are members of the limited constituency,

b. soliciting advertisements from a distributor, who is a member of the limited constituency,

c. combining the advertisements and suppliers'"'"' promotional offers into printed calendars,

d. printing the calendars, wherein the calendars comprise accessible information about the distributor and only identifying symbols Xs about the suppliers, and

e. selling the printed calendars to the distributor who is a member of the limited constituency.

12. The process of claim 11 further comprising the step:

f. distributing the calendars by the distributor to the customers and prospective customers of the distributor.

13. The process of claim 11 further comprising before step c. the step:

b1. soliciting a retail customer-friendly website from a distributor, wherein the website contains information concerning the suppliers'"'"' products and promotions, accessible information about the distributor, and identifying symbols about the suppliers.

14. The process of claim 11 further comprising before step c. the step:

b2. soliciting a retail customer-friendly website from a distributor, wherein the website contains information concerning the suppliers'"'"' products and promotions, and identifying symbols about the suppliers.

15. The process of claim 11 wherein the promotional offers are money off coupons.

16. The process of producing calendars in which both the suppliers who advertise in the calendars and the distributors of the calendars to retail customers are both members of a limited constituency, comprising the steps;

a. soliciting advertisements from suppliers who are members of the limited constituency,

b. soliciting advertisements and promotional offers from a distributor who is a member of the limited constituency,

c. combining the advertisements and distributor'"'"'s promotional offers into printed calendars,

d. printing the calendars, wherein the calendars comprise accessible information about the distributor and only identifying symbols about the suppliers, and

e. selling the printed calendars to the distributor who is a member of the limited constituency.

17. The process of claim 16 further comprising the step:

f. distributing the calendars by the distributor to the customers and prospective customers of the distributor.

18. The process of claim 16 further comprising before step c. the step:

b1. soliciting a retail customer-friendly website from a distributor, wherein the website contains information concerning the suppliers'"'"' products and promotions, accessible information about the distributor, and identifying symbols about the suppliers.

19. The process of claim 16 further comprising before step c. the step:

b2. soliciting a retail customer-friendly website from a distributor, wherein the website contains information concerning the suppliers'"'"' products and promotions and identifying symbols about the suppliers.

20. The process of claim 16 wherein the promotional offers are money off coupons.