Audience targeting system with segment management
First Claim
1. A computer implemented method for delivering content to an audience member over a computer network, the method comprising:
- accommodating the receipt of input to define a hierarchical organization of audience segments based upon profile data that is attributable to audience members, the hierarchical organization of audience segments including a first audience segment, a second audience segment, and a third audience segment that depends from the first audience segment and the second audience segment;
calculating membership in the third audience segment by receiving profile data and determining that a first plurality of audience members include a combination of attributes defined by the first audience segment and the second audience segment; and
accommodating the delivery of content to the first plurality of audience members through the computer network based upon membership in the third audience segment.
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Accused Products
Abstract
Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
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Citations
28 Claims
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1. A computer implemented method for delivering content to an audience member over a computer network, the method comprising:
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accommodating the receipt of input to define a hierarchical organization of audience segments based upon profile data that is attributable to audience members, the hierarchical organization of audience segments including a first audience segment, a second audience segment, and a third audience segment that depends from the first audience segment and the second audience segment;
calculating membership in the third audience segment by receiving profile data and determining that a first plurality of audience members include a combination of attributes defined by the first audience segment and the second audience segment; and
accommodating the delivery of content to the first plurality of audience members through the computer network based upon membership in the third audience segment. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus for delivering content to an audience member over a computer network, the apparatus comprising:
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means for accommodating the receipt of input to define a hierarchical organization of audience segments based upon profile data that is attributable to audience members, the hierarchical organization of audience segments including a first audience segment, a second audience segment, and a third audience segment that depends from the first audience segment and the second audience segment;
means for calculating membership in the third audience segment by receiving profile data and determining that a first plurality of audience members include a combination of attributes defined by the first audience segment and the second audience segment; and
means for accommodating the delivery of content to the first plurality of audience members through the computer network based upon membership in the third audience segment. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system for delivering content to an audience member over a computer network, the system comprising:
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a segment organization module, which accommodates the receipt of input to define a hierarchical organization of audience segments based upon profile data that is attributable to audience members, the hierarchical organization of audience segments including a first audience segment, a second audience segment, and a third audience segment that depends from the first audience segment and the second audience segment;
a segment generation module, in operative communication with the segment organization module, which calculates membership in the third audience segment by receiving profile data and determining that a first plurality of audience members include a combination of attributes defined by the first audience segment and the second audience segment; and
a targeting engine, in operative communication with the segment organization module and the segment generation module, which accommodates the delivery of content to the first plurality of audience members through the computer network based upon membership in the third audience segment. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A computer program product for delivering content to an audience member over a computer network, the computer program product stored on a computer readable medium and adapted to perform operations comprising:
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accommodating the receipt of input to define a hierarchical organization of audience segments based upon profile data that is attributable to audience members, the hierarchical organization of audience segments including a first audience segment, a second audience segment, and a third audience segment that depends from the first audience segment and the second audience segment;
calculating membership in the third audience segment by receiving profile data and determining that a first plurality of audience members include a combination of attributes defined by the first audience segment and the second audience segment; and
accommodating the delivery of content to the first plurality of audience members through the computer network based upon membership in the third audience segment. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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Specification