Audience targeting system with profile synchronization
First Claim
1. A method for synchronizing profiles of audience members who are targeted for the delivery of content over a computer network, the method comprising:
- receiving a set of profile data collected in association with an audience member;
determining that a profile identifier used to identify audience members is not connected with the set of profile data as collected, but that an authoritative identifier is connected with the set of profile data;
accessing a database mapping the authoritative identifiers to profiled audience members to determine that a particular audience member is associated to the authoritative identifier and thereby the set of profile data; and
determining that the particular audience member is a member of a first audience segment based upon the set of profile data.
9 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
-
Citations
40 Claims
-
1. A method for synchronizing profiles of audience members who are targeted for the delivery of content over a computer network, the method comprising:
-
receiving a set of profile data collected in association with an audience member;
determining that a profile identifier used to identify audience members is not connected with the set of profile data as collected, but that an authoritative identifier is connected with the set of profile data;
accessing a database mapping the authoritative identifiers to profiled audience members to determine that a particular audience member is associated to the authoritative identifier and thereby the set of profile data; and
determining that the particular audience member is a member of a first audience segment based upon the set of profile data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 14, 15, 16, 18, 20, 37, 38)
-
-
11. An apparatus for synchronizing profiles of audience members who are targeted for the delivery of content over a computer network, the apparatus comprising:
-
means for receiving a set of profile data collected in association with an audience member;
means for determining that a profile identifier used to identify audience members is not connected with the set of profile data as collected, but that an authoritative identifier is connected with the set of profile data;
means for accessing a database mapping the authoritative identifiers to profiled audience members to determine that a particular audience member is associated to the authoritative identifier and thereby the set of profile data; and
means for determining that the particular audience member is a member of a first audience segment based upon the set of profile data. - View Dependent Claims (12, 13, 17, 19)
-
-
21. A system for synchronizing profiles of audience members who are targeted for the delivery of content over a computer network, the system comprising:
-
a segment manager, which receives a set of profile data collected in association with an audience member;
an authoritative ID recognition module, in communication with the segment manager, which determines that a profile identifier used to identify audience members is not connected with the set of profile data as collected, but that an authoritative identifier is connected with the set of profile data;
an ID management module, in communication with the authoritative ID recognition module and the segment manger, which accesses a database mapping the authoritative identifiers to profiled audience members to determine that a particular audience member is associated to the authoritative identifier and thereby the set of profile data, wherein the segment manager determines that the particular audience member is a member of a first audience segment based upon the set of profile data. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
-
-
31. A computer program product for synchronizing profiles of audience members who are targeted for the delivery of content over a computer network, the computer program product stored on a computer readable medium and adapted to perform operations comprising:
-
receiving a set of profile data collected in association with an audience member;
determining that a profile identifier used to identify audience members is not connected with the set of profile data as collected, but that an authoritative identifier is connected with the set of profile data;
accessing a database mapping the authoritative identifiers to profiled audience members to determine that a particular audience member is associated to the authoritative identifier and thereby the set of profile data; and
determining that the particular audience member is a member of a first audience segment based upon the set of profile data. - View Dependent Claims (32, 33, 34, 35, 36, 39, 40)
-
Specification