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Audience targeting system with profile synchronization

  • US 20050125290A1
  • Filed: 11/05/2004
  • Published: 06/09/2005
  • Est. Priority Date: 08/01/2003
  • Status: Abandoned Application
First Claim
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1. A method for synchronizing profiles of audience members who are targeted for the delivery of content over a computer network, the method comprising:

  • receiving a set of profile data collected in association with an audience member;

    determining that a profile identifier used to identify audience members is not connected with the set of profile data as collected, but that an authoritative identifier is connected with the set of profile data;

    accessing a database mapping the authoritative identifiers to profiled audience members to determine that a particular audience member is associated to the authoritative identifier and thereby the set of profile data; and

    determining that the particular audience member is a member of a first audience segment based upon the set of profile data.

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