Systems and methods of managing marketing campaigns
First Claim
1. A method of managing a marketing campaign, comprising:
- configuring a marketing campaign management system to store an offer of marketing materials to be made available through the marketing campaign management system;
receiving, at the marketing campaign management system, a request from a user relating to the offer;
processing the request based on at least the offer and user information for the user stored at the marketing campaign management system; and
generating an order comprising at least a portion of the user information and offer information associated with the offer to which the request relates.
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Accused Products
Abstract
Systems and methods relating to management of marketing campaigns are provided. Requests from users are matched to stored offers relating to available marketing materials to generate an order for each request. Orders may be fulfilled by delivering the marketing materials to the user, for example. The matching of requests to offers may be based on information in the requests, user information associated with users from which the requests are received, offer rules associated with the stored offers, or any combination thereof. Some embodiments provide for user registration with a marketing campaign management system which exploits user information which is available from an external source, such as a service provider system which provides a service for which the user has previously registered or a system which provides a reverse lookup function.
144 Citations
54 Claims
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1. A method of managing a marketing campaign, comprising:
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configuring a marketing campaign management system to store an offer of marketing materials to be made available through the marketing campaign management system;
receiving, at the marketing campaign management system, a request from a user relating to the offer;
processing the request based on at least the offer and user information for the user stored at the marketing campaign management system; and
generating an order comprising at least a portion of the user information and offer information associated with the offer to which the request relates. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 43)
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22. A marketing campaign management system comprising:
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an offers store for storing offer information associated with offers corresponding to respective marketing materials available through the management system;
a user information store configured to store user information corresponding to users of the management system;
an administration interface for providing access to the offers store to configure offers in the offers store; and
a request system adapted to receive from a user a request relating to any one of the offers, to process the request based on at least offer information associated with the one of the offers and user information for the user, and to generate an order comprising at least a portion of the user information and the offer information for the one of the offers. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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44. A method of processing a service request associated with a service provided by a first service provider system, comprising:
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receiving, at the first service provider system, a service request from a user, the service request being associated with the service;
determining whether user information for the user is available to the first service provider system from a source external to the first service provider system;
obtaining the user information from the external source where user information for the user is available to the first service provider system from a source external to the first service provider system; and
processing the service request based on at least a portion of the user information obtained from the external source. - View Dependent Claims (45, 46, 47, 48, 49)
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50. A method of managing access codes associated with a marketing campaign management system, the system storing in an offers store offers associated with at least one marketing campaign and processing user requests relating to the offers, the method comprising:
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configuring the offers store to store a plurality of access codes for one of the stored offers;
receiving, at the marketing campaign management system, a request from a user, the request including any one of the plurality of access codes;
processing the request to match the request with the one of the stored offers based on the one of the plurality of access codes; and
storing request processing information comprising information associated with the one of the offers and information associated with the one of the plurality of access codes. - View Dependent Claims (51, 52, 53, 54)
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Specification