System and method for distributing content using advertising sponsorship
First Claim
1. A method for distributing digital copyright work having a copyright owner, the method comprising:
- selecting, by a download customer, a digital copyright work for inquiry;
associating an advertising sponsor with said digital copyright work based on attributes at least partially selected by the advertising sponsor; and
upon selection of said digital copyright work for download, charging the sponsoring advertiser according to said attributes.
14 Assignments
0 Petitions
Accused Products
Abstract
A system and method for distributing digital copyright work having a copyright owner is described herein. The method comprises selecting, by a download customer, a digital copyright work for inquiry. A digital copyright work is associated with an advertising sponsor based on attributes at least partially selected by the advertising sponsor. Upon selection of said digital copyright work for download, the sponsoring advertiser is charged according to said attributes. The advertising sponsors is provided with the capability of full sponsorship or partial sponsoring. The association of digital copyright data with advertising sponsors is augmented by an analytical engine, which receives and aggregates data regarding rates of successful downloads, download charges paid by the download user, and other information. The digital copyright works may be music, movies, or graphics files that are typically downloaded onto a portable device, such as a cellular phone, portable music player, or personal digital assistant (PDA).
118 Citations
21 Claims
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1. A method for distributing digital copyright work having a copyright owner, the method comprising:
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selecting, by a download customer, a digital copyright work for inquiry;
associating an advertising sponsor with said digital copyright work based on attributes at least partially selected by the advertising sponsor; and
upon selection of said digital copyright work for download, charging the sponsoring advertiser according to said attributes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A computer system for distributing digital copyright works having a copyright owner, the computer system comprising:
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a copyright server maintaining a database in computer readable media comprising digital copyright works and terms associated with download thereof by download customers;
an advertising server maintaining a database in computer readable media comprising attributes for associating digital copyright works with an advertising sponsor and programmed to match digital copyright works selected by download customers with said attributes. - View Dependent Claims (18, 19, 20, 21)
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Specification