Targeting customers across multiple channels
First Claim
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1. A method for targeting customers comprising the steps of:
- receiving a customer request on a channel;
forming an integrated belief profile for said requesting customer for a set of channel types;
executing said request to give a response;
generating a promotion on the basis of said integrated belief profile; and
providing said response and said promotion to said requesting customer.
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Abstract
A customer request is received, and the channel type upon which it was made is identified. The customer making the request is also identified. A record of customer activity is available, and from this, a set of beliefs for the customer for the current channel is formed. The beliefs map to profile attributes. The beliefs are merged to form an integrated profile (i.e. for the same customer across all channels), and on this basis a customer targeting promotion is generated. The promotion is added to the response to the specific customer request and together these are sent to the customer.
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Citations
17 Claims
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1. A method for targeting customers comprising the steps of:
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receiving a customer request on a channel;
forming an integrated belief profile for said requesting customer for a set of channel types;
executing said request to give a response;
generating a promotion on the basis of said integrated belief profile; and
providing said response and said promotion to said requesting customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A data processing system for targeting customers comprising:
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an interface for receiving a customer request on a channel;
a data processor for forming an integrated belief profile for said requesting customer for a set of channel types, executing said request to give a response, and generating a promotion on the basis of said integrated belief profile; and
wherein said interface provides said response and said promotion to said requesting customer. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer program product for targeting customers, comprising a computer program held on a storage medium, the computer program including:
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a code element for receiving a customer request on a channel;
a code element for forming an integrated belief profile for said requesting customer for a set of channel types;
a code element for executing said request to give a response;
a code element for generating a promotion on the basis of said integrated belief profile; and
a code element for providing said response and said promotion to said requesting customer.
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Specification