Advertising methods for advertising time slots and embedded objects
First Claim
1. A process for auctioning advertising time slots in a TV broadcast comprising:
- selecting a predetermined number of advertising time slots in said TV broadcast for auctioning;
providing a description of said predetermined advertising time slots to interested advertisers;
auctioning said selected advertising time slots to said interested advertisers in an auction;
generating a TV advertisement for said selected advertising time slot for a TV advertiser that wins said auction;
transmitting said TV advertisement in said selected advertising time slot.
6 Assignments
0 Petitions
Accused Products
Abstract
Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.
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Citations
8 Claims
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1. A process for auctioning advertising time slots in a TV broadcast comprising:
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selecting a predetermined number of advertising time slots in said TV broadcast for auctioning;
providing a description of said predetermined advertising time slots to interested advertisers;
auctioning said selected advertising time slots to said interested advertisers in an auction;
generating a TV advertisement for said selected advertising time slot for a TV advertiser that wins said auction;
transmitting said TV advertisement in said selected advertising time slot. - View Dependent Claims (2)
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3. An embedded advertising process for TV broadcasts comprising:
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identifying embedded advertising opportunities in a TV program;
providing said embedded advertising opportunities to interested advertisers;
auctioning said embedded advertising opportunities to said interested advertisers in an auction sale;
inserting an embedded advertisement in a TV program from a TV advertiser that has won said auction sale;
transmitting said TV program with said embedded advertisement to viewers. - View Dependent Claims (4, 5, 6, 7)
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8. An embedded TV advertisement generated by the process of:
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identifying embedded advertising opportunities in a TV program;
providing said embedded advertising opportunities to interested advertisers;
auctioning said embedded advertising opportunities to said interested advertisers in an auction sale;
inserting an embedded advertisement in a TV program from a TV advertiser that has won said auction sale;
transmitting said TV program with said embedded advertisement to viewers.
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Specification