Profiles for information acquisition by devices in a wireless network
First Claim
1. A method of advertising by using an advertiser telecommunications device and a consumer telecommunications device having an advertisement filter with an allowable advertisement characteristics profile, comprising:
- emitting from the advertiser communications device an advertisement over a short range via a short range wireless transmitter, the advertisement having a characterisation profile associated with it conveying information about the type of advertisements, of goods or services being offered or both;
receiving the short range wireless advertisement at the consumer telecommunications device;
comparing the received advertisement characteristic profile with its filter profile, accepting advertisements which match the advertisement characteristics profile to an acceptable degree, and rejecting advertisements whose characteristics profile does not match to an acceptable degree, the comparing, accepting and rejecting steps being performed by the consumer device;
offering to present to a user the accepted advertisements received by the consumer device; and
replying to an advertisement via the consumer telecommunications device.
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Accused Products
Abstract
A mobile telephone (10), an advertiser, broadcasts an advertisement over a wireless short range piconet link to another mobile telephone (12), a consumer. The advertisement is broadcast with a predetermined set of classification tags and the consumer phone (12) has a filter set to accept only certain adverts. When an advertisement of interest is received by the consumer phone (12) it requests further details automatically via the piconet link and the advertiser phone (10) provides then automatically via the piconet link. When the consumer wishes to reply to the advertisement they contact the advertiser phone (10), or an advertiser device, via a long range cellular link (16).
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Citations
30 Claims
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1. A method of advertising by using an advertiser telecommunications device and a consumer telecommunications device having an advertisement filter with an allowable advertisement characteristics profile, comprising:
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emitting from the advertiser communications device an advertisement over a short range via a short range wireless transmitter, the advertisement having a characterisation profile associated with it conveying information about the type of advertisements, of goods or services being offered or both;
receiving the short range wireless advertisement at the consumer telecommunications device;
comparing the received advertisement characteristic profile with its filter profile, accepting advertisements which match the advertisement characteristics profile to an acceptable degree, and rejecting advertisements whose characteristics profile does not match to an acceptable degree, the comparing, accepting and rejecting steps being performed by the consumer device;
offering to present to a user the accepted advertisements received by the consumer device; and
replying to an advertisement via the consumer telecommunications device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10)
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8. (canceled)
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11-26. -26. (canceled)
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27. A method of advertising by using an advertiser telecommunications device and a consumer telecommunications device having an advertisement filter with an allowable advertisement characteristics profile, comprising:
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emitting from the advertiser telecommunications device an advertisement over a short range via a short range wireless transmitter, the advertisement having a characterization profile associated with it conveying information about the type of advertisements, of goods or services being offered or both;
receiving the short range wireless advertisement at the consumer telecommunications device;
comparing the received advertisement characteristic profile with its filter profile and accepting advertisements which match its advertisement characteristics profile to an acceptable degree and rejecting advertisements whose characteristics profile does not match to an acceptable degree, the comparing, accepting and rejecting steps being performed by the consumer telecommunications device;
offering to present to a user the accepted advertisements received by the consumer device; and
replying to the advertisement via a broker device interposed in the telecommunications link between the advertiser device and the consumer device. - View Dependent Claims (28, 29)
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30-59. -59. (canceled)
Specification