Method and system for the determination and dissemination of brand-related artwork on commodity-based products
First Claim
1. A method for providing at least one impression on at least one commodity-based product, comprising:
- (a) making commercially available at least one impression on at least one commodity-based product;
(b) offering at least one of said at least one product containing the at least one impression to at least one commodity purchaser;
(c) facilitating the commercial transaction by which the commodity purchaser receives the at least one product;
(d) receiving a commercial advantage as a result of said facilitated transaction.
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Accused Products
Abstract
A method and system for utilizing impressions, including advertising logo'"'"'s and other licensable advertisements, for placement upon commodity-based products (like disposable cups, packaging, plates, utensils and the like), such that licensing revenue or other advertising revenue offset the cost of manufacture of such commodity-based products as well as the cost of purchase of such commodity-based products (to the point of potentially zero) by those non-franchised entities like delicatessens, diners, restaurants, and the like, and even potentially the ultimate purchaser of the food or beverage therein contained, by which a library of licensable impressions are maintained and a system and method is employed to control the library, commodity-based manufacturers and commodity-based purchasers, including demographic data, geographical data, customer lists, and/or data related to a targeted audience of potential purchasers of materials to whom advertisements are thereby directed.
70 Citations
15 Claims
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1. A method for providing at least one impression on at least one commodity-based product, comprising:
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(a) making commercially available at least one impression on at least one commodity-based product;
(b) offering at least one of said at least one product containing the at least one impression to at least one commodity purchaser;
(c) facilitating the commercial transaction by which the commodity purchaser receives the at least one product;
(d) receiving a commercial advantage as a result of said facilitated transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 10, 11)
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- 8. The method of claim 8, wherein said library is licensable and selected from the group comprising advertiser-based impressions and other licensable impressions.
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12. A system for providing an impression upon a commodity, comprising the steps of:
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(a) maintaining a library of licensable impressions;
(b) maintaining a list of commodity suppliers capable of placing at least one licensable impression upon a multiplicity of commodities;
(c) selling purchasers commodities with impressions from said library at a cost less than traditional costs for said commodities from at least one of said commodity suppliers;
(d) charging a fee for use of the system. - View Dependent Claims (13, 14, 15)
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Specification