Method and system for providing targeted graphical advertisements

• US 20050144069A1
• Filed: 12/23/2003
• Published: 06/30/2005
• Est. Priority Date: 12/23/2003
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Agarwal, Sumit, Wiseman, Leora Ruth
• Application Number:
  US10/742,791
• Publication Number:
  US 20050144069A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

Claims

1. A method for providing targeted graphical advertisements, the method comprising the steps of:

identifying a graphical advertisement associated with an entity;

associating one or more concepts with the graphical advertisement;

receiving a request for an advertisement associated with a concept; and

delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter offered by the entity.

2. The method of claim 1, further comprising the step of:

scaling the graphical advertisement to a predetermined size or shape for display.

3. The method of claim 1, further comprising the step of:

approving the graphical advertisement for display for offensive material and for relevancy to the concept with which the graphical advertisement has been associated.

4. The method of claim 3, wherein the review for offensive material is performed automatically.

5. The method of claim 3, wherein the review for relevancy is performed manually to determine whether the one or more concepts are relevant to the graphical advertisement.

6. The method of claim 1, wherein the price parameter comprises a cost per click amount.

7. The method of claim 1, wherein the ranking is further based at least on a performance parameter associated with the graphical advertisement.

8. The method of claim 7, wherein the performance parameter comprises a click through rate.

9. The method of claim 7, wherein the performance parameter is automatically adjusted based on one or more of predetermined time passed and predetermined number of clicks.

10. The method of claim 7, wherein the ranking is calculated by multiplying the price parameter and the performance parameter.

11. The method of claim 7, wherein one or more of the price parameter and the performance parameter is adjusted based on a type of graphical advertisement.

12. The method of claim 1, wherein the graphical advertisement is displayed on one or more of a content page and a search result page.

13. The method of claim 12, wherein the content page comprises one or more of web page, email and print media.

14. The method of claim 1, wherein the one or more concepts comprise at least one or more keywords entered as a search request.

15. The method of claim 1, wherein the one or more concepts comprise at least one or more subject matters of interest.

16. The method of claim 1, wherein the entity is an advertiser.

17. The method of claim 1, wherein the graphical advertisement comprises one or more of an image, animation, pop-up ability, sound, voice and music.

18. The method of claim 1, wherein the entity is offered an incentive to provide at least one graphical advertisement.

19. The method of claim 1, wherein a premium is associated with the graphical advertisement.

20. A system for providing targeted graphical advertisements, the system comprising:

a concept module for associating one or more concepts with a graphical advertisement associated with an entity; and

a server for receiving a request for an advertisement associated with a concept; and

delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

21. The system of claim 20, wherein the graphical advertisement is scaled to a predetermined size or shape for display.

22. The system of claim 20, wherein the graphical advertisement is approved for display for offensive material and for relevancy to the concept with which the graphical advertisement has been associated.

23. The system of claim 22, wherein the review for offensive material is performed automatically.

24. The system of claim 22, wherein the review for relevancy is performed manually to determine whether the one or more concepts are relevant to the graphical advertisement.

25. The system of claim 20, wherein the price parameter comprises a cost per click amount.

26. The system of claim 20, wherein the ranking is further based at least on a performance parameter associated with the graphical advertisement

27. The system of claim 26, wherein the performance parameter comprises a click through rate.

28. The system of claim 26, wherein the performance parameter is automatically adjusted based on one or more of predetermined time passed and predetermined number of clicks.

29. The system of claim 26, wherein the ranking is calculated by multiplying the price parameter and the performance parameter.

30. The system of claim 26, wherein one or more of the price parameter and the performance parameter is adjusted based on a type of graphical advertisement

31. The system of claim 20, wherein the graphical advertisement is displayed on one or more of a content page and a search result page.

32. The system of claim 31, wherein the content page comprises one or more of web page, email and print media.

33. The system of claim 20, wherein the one or more concepts comprise at least one or more keywords entered as a search request.

34. The system of claim 20, wherein the one or more concepts comprise at least one or more subject matters of interest.

35. The system of claim 20, wherein the entity is an advertiser.

36. The system of claim 20, wherein the graphical advertisement comprises one or more of an image, animation, pop-up ability, sound, voice and music.

37. The system of claim 20, wherein the entity is offered an incentive to provide at least one graphical advertisement.

38. The system of claim 20, wherein a premium is associated with the graphical advertisement.

39. At least one signal embodied in at least one carrier wave for transmitting a computer program of instructions configured to be readable by at least one processor for instructing the at least one processor to execute a computer process for providing targeted graphical advertisements by performing the steps of:

identifying a graphical advertisement associated with an entity;

associating one or more concepts with the graphical advertisement;

receiving a request for an advertisement associated with a concept; and

delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter offered by the entity.