Method and system for providing targeted graphical advertisements
First Claim
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1. A method for providing targeted graphical advertisements, the method comprising the steps of:
- identifying a graphical advertisement associated with an entity;
associating one or more concepts with the graphical advertisement;
receiving a request for an advertisement associated with a concept; and
delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter offered by the entity.
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Abstract
A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
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Citations
39 Claims
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1. A method for providing targeted graphical advertisements, the method comprising the steps of:
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identifying a graphical advertisement associated with an entity;
associating one or more concepts with the graphical advertisement;
receiving a request for an advertisement associated with a concept; and
delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter offered by the entity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for providing targeted graphical advertisements, the system comprising:
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a concept module for associating one or more concepts with a graphical advertisement associated with an entity; and
a server for receiving a request for an advertisement associated with a concept; and
delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. At least one signal embodied in at least one carrier wave for transmitting a computer program of instructions configured to be readable by at least one processor for instructing the at least one processor to execute a computer process for providing targeted graphical advertisements by performing the steps of:
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identifying a graphical advertisement associated with an entity;
associating one or more concepts with the graphical advertisement;
receiving a request for an advertisement associated with a concept; and
delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter offered by the entity.
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Specification