Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same
3 Assignments
0 Petitions
Accused Products
Abstract
Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, indutrial-strength e-marketing communication network.
-
Citations
153 Claims
-
1-135. -135. (canceled)
-
136. An online brand information management and marketing communication network, comprising:
-
a first Web-based subsystem for brand management team members to create, deploy and install one or more server-side driven, Web-based multi-mode virtual kiosks anywhere on the Internet, wherein each multi-mode virtual kiosk can be programmed to have (i) an advertising display mode for displaying one or more advertising spots in a selected order, (ii) a promotional display mode for displaying one or more promotional spots in a selected order, and/or (iii) a brand information display mode for displaying a set of brand-building information assets in a selected arrangement, and whereby the execution of said advertising display mode, said promotional display mode and said brand information display mode of an installed multi-mode virtual kiosk, enables the brand management team to deliver a choreographed brand experience to consumers who launch the installed multi-mode virtual kiosk from a location on the Internet;
a second Web-based subsystem for brand management team members to remotely program the advertising display mode of each multi-mode virtual kiosk with one or more advertising spots in a selected order;
a third Web-based subsystem for brand management team members to remotely program the promotional display mode of each multi-mode virtual kiosk with one or more promotional spots in a selected order; and
a fourth Web-based subsystem for brand management team members to remotely program the brand information display mode of each multi-mode virtual kiosk with one or more brand-building information assets in a selected arrangement. - View Dependent Claims (137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 150, 151, 152, 153)
-
Specification