Method and system for placing advertisements based on selection of links that are not prominently displayed
First Claim
1. A method performed by a computer system for determining when to place an advertisement for an item, the method comprising:
- receiving search result data for searches that include a link for the item in its search result, the search result data for a search indicating a search term, placement of the link within the search result, and whether user selected the link for the item;
determining based on the received search result data whether users who entered a certain search term subsequently selected the link to the item even though the link was not prominently placed in the search result; and
when it is determined that users who entered a certain search term subsequently selected the link to the item even though the link was not prominently placed in the search result, indicating to place an advertisement for the item along with the search result for that certain search term wherein the advertisement is prominently placed along with the search result.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.
116 Citations
35 Claims
-
1. A method performed by a computer system for determining when to place an advertisement for an item, the method comprising:
-
receiving search result data for searches that include a link for the item in its search result, the search result data for a search indicating a search term, placement of the link within the search result, and whether user selected the link for the item;
determining based on the received search result data whether users who entered a certain search term subsequently selected the link to the item even though the link was not prominently placed in the search result; and
when it is determined that users who entered a certain search term subsequently selected the link to the item even though the link was not prominently placed in the search result, indicating to place an advertisement for the item along with the search result for that certain search term wherein the advertisement is prominently placed along with the search result. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A method in a computer system for determining when to place an advertisement for an item, the method comprising:
-
determining whether a user selected a link to the item when the link was included on a page other than the first page of a search result of a search using a search term; and
when it is determined that a user selected a link to the item when the link was included on a page other than the first page of a search result of a search using a search term, requesting an advertisement to be placed on the first page of a search result for a search using that search term. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
-
-
24. A computer system for determining when to place an advertisement for an item, comprising:
-
means for determining whether a user selected a link to the item when the link was not prominently displayed with a search result of a search using a search term; and
means for when it is determined that a user selected a link to the item when the link was not prominently displayed with a search result of a search using a search term, requesting an advertisement to be placed on so that it is prominently displayed with a search result for a search using that search term. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
-
Specification