System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content
First Claim
1. A method for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the method comprising:
- receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
analyzing the first portion of web page content for keyword information;
identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user.
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Accused Products
Abstract
A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. A portion of web page content relating to a web page intended for display on the client system is received. According to a specific embodiment, the web page corresponds to a URL associated with a content provider. The portion of web page content is analyzed for keyword information. A portion of keyword information associated with the portion of web page content is identified. According to a specific embodiment, the portion of keyword information includes at least one keyword. Contextual information to be delivered to the end user is selected using the portion of keyword information. According to a specific implementation, the contextual information corresponds to ad information which is provided by a campaign provider server system. A set of web page modification instructions is generated using the contextual information. According to a specific embodiment, the set of web page modification instructions includes instructions for modifying the web page content to include the selected contextual information. The set of web page modification instructions is provided to the client system to thereby cause the portion of contextual information to be delivered to the user. According to a specific embodiment, when the client system implements the web page modification instructions, the web page content is caused to be modified in a manner which results in a display of contextual information on the client system.
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Citations
49 Claims
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1. A method for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the method comprising:
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receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
analyzing the first portion of web page content for keyword information;
identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the system comprising:
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at least one processor;
at least one interface configured or designed to provide a communication link to at least one other network device in the data network; and
memory;
the system being configured or designed to receive a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
the system being configured or designed to analyze the first portion of web page content for keyword information;
the system being configured or designed to identify a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
the system being configured or designed to select, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
the system being configured or designed to generate a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
the system being configured or designed to provide the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A computer program product for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the computer program product comprising:
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a computer usable medium having computer readable code embodied therein, the computer readable code comprising;
computer code for receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
computer code for analyzing the first portion of web page content for keyword information;
computer code for identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
computer code for selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
computer code for generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
computer code for providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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49. A system for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the computer program product comprising:
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means for receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
means for analyzing the first portion of web page content for keyword information;
means for identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
means for selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
means for generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
means for providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user.
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Specification