Method for automated direct marketing
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Abstract
A method for generating mailers to be delivered to members contained on a contact list comprises the following steps. A contact list and a mailer are first uploaded into a computer system. The contact list contains a listing of a plurality of members. The list is modified with marketing tools. A direct marketing campaign is next executed. The campaign disseminates information contained in the mailer to members listed in the contact list. The list and preferably the mailer are then maintained as stored in the computer system.
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Citations
54 Claims
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1-35. -35. (canceled)
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36. A method of direct marketing comprising the steps of:
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A. loading a plurality of contact lists and a plurality of mailers into a computer system, each of said contact lists listing a plurality of members and corresponding address fields for executing a direct marketing campaign;
B. storing each of said contact lists in a respective one of a plurality of allocated storage areas in said computer system, each of said allocated storage areas accessible by a respective one of a plurality of allocated users to allow each allocated user to modify or view a respective contact list or execute a direct marketing campaign with a respective contact list;
C. executing a direct marketing campaign with at least one of said contact lists stored in a respective one of said storage areas and one of said mailers, said direct marketing campaign executed in response to input by a respective allocated user to said computer system, said direct marketing campaign disseminating mailers to members on said contact list;
D. maintaining said contact list in said allocated storage area; and
E. executing a second direct marketing campaign with information based on said contact list used in said direct marketing campaign, said information based on said contact list stored in said computer system, said second direct marketing campaign executed in response to input by said allocated user who executed said direct marketing campaign, said input being to said computer system. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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Specification