Ending advertisement insertion

• US 20050149968A1
• Filed: 02/25/2005
• Published: 07/07/2005
• Est. Priority Date: 03/07/2003
• Status: Abandoned Application

• Current Assignee: RPX Corporation
• Original Assignee: RPX Corporation
• Inventors: Lienhart, Christine, Konig, Richard, Lienhart, Rainer W.
• Application Number:
  US11/065,917
• Publication Number:
  US 20050149968A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06F 16/785 using colour or luminescence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06V 20/46 Extracting features or characteristics from the video content, e.g. video fingerprints, representative shots or key frames
• CPC Class Codes: G06V 20/48 Matching video sequences
• CPC Class Codes: G06V 20/635 Overlay text, e.g. embedded captions in a TV program
• CPC Class Codes: H04N 21/2143 located in a single building, e.g. hotel, hospital or museum arrangements specially adapted for plural spots in a confined site in broadcast systems H04H20/63; adaptations for transmission by electric cable for domestic distribution in television systems H04N7/106
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8405 represented by keywords
• CPC Class Codes: H04N 21/8456 : by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 7/088 : the inserted signal being digital
• CPC Class Codes: H04N 7/0887 : for the transmission of programme or channel identifying signals
• CPC Class Codes: H04N 7/162 : Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing

Abstract

In general, in one aspect, the disclosure describes a method for ending advertisement insertion in a video stream. The method includes receiving a video stream and continually creating statistical parameterized representations for windows of the video stream. The statistical parameterized representation windows are continually compared to windows of a plurality of fingerprints. Each of the plurality of fingerprints includes associated statistical parameterized representations of a known video entity. Advertisements are inserted into the video stream when a fingerprint for a known video entity indicative of a commercial break has at least a threshold level of similarity with the video stream. The inserting is ended when an end of the advertisement break is determined.

Claims

1. A method for ending advertisement insertion in a video stream, the method comprising:

receiving a video stream;

continually creating statistical parameterized representations for windows of the video stream;

continually comparing the statistical parameterized representation windows to windows of a plurality of fingerprints, wherein each of the plurality of fingerprints includes associated statistical parameterized representations of a known video entity;

inserting advertisements into the video stream when a fingerprint for a known video entity indicative of a commercial break has at least a threshold level of similarity with the video stream; and

ending said inserting when an end of the advertisement break is determined.

2. The method of claim 1, wherein said ending includes detecting a fingerprint for a known video entity indicative of an end of advertisement break having at least a threshold level of similarity with the video stream.

3. The method of claim 2, wherein the known video entity indicative of an end of advertisement break is an advertisement outro.

4. The method of claim 2, wherein the known video entity indicative of an end of advertisement break is a program or program title.

5. The method of claim 2, wherein the known video entity indicative of an end of advertisement break is a channel change.

6. The method of claim 2, wherein the known video entity indicative of an end of advertisement break is an EPG activation.

7. The method of claim 2, wherein the known video entity indicative of an end of advertisement break is a sponsorship message.

8. The method of claim 2, wherein said ending includes returning to the video stream after completion of current advertisement being inserted.

9. The method of claim 2, wherein said ending includes immediately returning to the video stream after detecting a fingerprint for a known video entity indicative of an end of advertisement break.

10. The method of claim 1, wherein said ending includes returning to the video stream after a predetermined time frame.

11. The method of claim 1, wherein said ending includes playing a pre-outro after a predetermined time frame.

12. The method of claim 1, wherein said ending includes receiving a manually initiated trigger signal to end said inserting.

13. The method of claim 1, wherein said ending includes waiting at least a predetermined amount of time prior to attempting to determine an end of advertisement break.

14. The method of claim 1, wherein further comprising waiting a predetermined amount of time between said ending and said inserting.

15. The method of claim 1, further comprising suppressing continually comparing for a predetermined amount of time after detection of a certain video entity.

16. The method of claim 15, wherein the certain video entity includes at least some subset program, program title, beginning of advertisement break, and end of advertisement break.

17. The method of claim 1, wherein the statistical parameterized representations include at least some subset of color coherence vectors, color histograms, evenly or randomly highly subsampled representations of an image.

18. The method of claim 1, wherein the known video entities include at least some subset of advertisements, advertisement intros, advertisement outros, sponsorship messages, channel changes, programs, EPG activations, channel idents and program titles.

19. The method of claim 1, wherein said comparing only proceeds to a next window for a subset of the plurality of fingerprints that do not meet or exceed a maximum level of dissimilarity

20. The method of claim 1, further comprising screening out fingerprints having more then a maximum level of dissimilarity with the statistical parameterized representation window.

21. A system for ending advertisement insertion in a video stream, the system comprising:

a receiver to receive a video stream;

memory for storing a plurality of fingerprints, wherein each of the plurality of fingerprints includes associated statistical parameterized representations of a known video entity; and

a processor to

continually create statistical parameterized representations for windows of the video stream;

continually compare the statistical parameterized representation windows to windows of the plurality of fingerprints,

insert advertisements into the video stream when a fingerprint for a known video entity indicative of a commercial break has at least a threshold level of similarity with the video stream; and

end the inserting when an end of the advertisement break is determined.

22. The system of claim 21, wherein said processor ends the inserting after detecting a fingerprint for a known video entity indicative of an end of advertisement break having at least a threshold level of similarity with the video stream.

23. The system of claim 21, wherein the known video entity indicative of an end of advertisement break includes at least some subset of an advertisement outro, a program, a channel change, an EPG activation, a channel ident, a program title and a sponsorship message.

24. The system of claim 21, wherein said processor ends the inserting immediately after detection of an end of advertisement break, after completion of current advertisement being inserted when an end of advertisement break is detected, upon receiving a manually initiated trigger signal to end said inserting, or after a predetermined time frame.

25. The system of claim 21, wherein said processor further performs at least some subset of

waiting at least a predetermined amount of time prior to attempting to determine an end of advertisement break after inserting begins;

waiting a predetermined amount of time between said ending and said inserting; and

suppressing continually comparing for a predetermined amount of time after detection of a certain video entity.

26. A computer program embodied on a computer readable medium for ending advertisement insertion in a video stream, when enabled by a computer readable instruction the computer program:

continually creates statistical parameterized representations for windows of a received video stream;

continually compares the statistical parameterized representation windows to windows of a plurality of fingerprints, wherein each of the plurality of fingerprints includes associated statistical parameterized representations of a known video entity;

inserts advertisements into the video stream when a fingerprint for a known video entity indicative of a commercial break has at least a threshold level of similarity with the video stream; and

ends the inserting when an end of the advertisement break is determined.

27. The computer program of claim 26, wherein said computer program ends the inserting after detecting a fingerprint for a known video entity indicative of an end of advertisement break having at least a threshold level of similarity with the video stream.

28. The computer program of claim 26, wherein the known video entity indicative of an end of advertisement break includes at least some subset of an advertisement outro, a program, a channel change, an EPG activation, a program title, a channel ident, and a sponsorship message.

29. The computer program of claim 26, wherein said computer program ends the inserting immediately after detection of an end of advertisement break, after completion of current advertisement being inserted when an end of advertisement break is detected, upon receiving a manually initiated trigger signal to end said inserting, or after a predetermined time frame.

30. The computer program of claim 26, wherein said computer program further performs at least some subset of

waiting at least a predetermined amount of time prior to attempting to determine an end of advertisement break after inserting begins;

waiting a predetermined amount of time between said ending and said inserting; and

suppressing continually comparing for a predetermined amount of time after detection of a certain video entity.