Context- and behavior-based targeting system

• US 20050154640A1
• Filed: 11/17/2004
• Published: 07/14/2005
• Est. Priority Date: 11/17/2003
• Status: Abandoned Application

• Current Assignee: Chitika, Inc.
• Original Assignee: Chitika, Inc.
• Inventors: Kolluri, Venkateswarlu, Dorosario, Alden
• Application Number:
  US10/990,754
• Publication Number:
  US 20050154640A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method is disclosed for enabling relevant and targeted information/service exchange between information/service providers (i.e., suppliers) and information/service seekers (i.e., customers) using a content and behavior-based contextual targeting system as the information-brokering agent. Additionally, another method is disclosed for tracking and optimizing relevant and targeted information/service exchange between suppliers and customers across different transaction-based payment models, such as cost per thousand impressions, cost per transaction and cost per acquisition. Finally, a method for intelligent real-time information seeking across a distributed computer-network to find relevant and targeted information/services offered by information/service providers to the information/service seekers is also disclosed.

Claims

1. A method for enabling relevant and targeted information/service exchange between information/service providers (i.e., suppliers) and information/service seekers (i.e., customers) using a content and behavior-based contextual targeting system as the information-brokering agent.

2. A method for tracking and optimizing relevant and targeted information/service exchange between suppliers and customers across different transaction-based payment models, such as cost per thousand impressions, cost per transaction and cost per acquisition.

3. A method for intelligent real-time information seeking across a distributed computer-network to find relevant and targeted information/services offered by information/service providers to the infornation/service seekers.