Interactive lead generation system having a web-based application for reporting and following up with leads and methods of use thereof

• US 20050154648A1
• Filed: 11/03/2004
• Published: 07/14/2005
• Est. Priority Date: 11/04/2003
• Status: Abandoned Application

• Current Assignee: Strategic Market LLC
• Original Assignee: Strategic Market LLC
• Inventors: Strause, Todd M.
• Application Number:
  US10/979,983
• Publication Number:
  US 20050154648A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders

Abstract

An interactive method and web-based system to provide information to leads generated by different forms of advertising and to provide these leads to the client'"'"'s knowledge to use in the sale of products. The system gathers information in various ways about customers through telephone calls in which information is gathered using audio and DTMF input that is then stored in a relational database to help the client maximize the usefulness of the lead. Interaction with the lead is via the website. All variable data used in the program is stored in a database. The IVR script is built dynamically using snippets of pre-recorded audio played in a sequence along with audio generated by a text-to-speech (TTS) engine. Once the call is completed, the web based system notifies the client of the presence of a new lead via fax and/or email. The client can elect to use the follow-up mail piece to be sent immediately to make sure the customer gets the information from another source, instead of just the IVR system. The information provided by the customer during the phone call is stored in a database and accessed via a web-based program to analyze the data of each customer and this allows the client to run respective reports which will provide information on balancing inventory, various customer activity reports by date and time, geographic location of customers, and the like.

Claims

1. A method of selling products by providing a web-based interactive system that provides a plurality of customers with product information while simultaneously providing a plurality of clients of the interactive system with a database of customer information, comprising:

providing a plurality of product codes,

storing each said product code in association with product information about a product item of a client of the system, said product information comprising textual information,

providing a telephone number, said telephone number providing access to an IVR server,

recording a textual greeting in a database, said database accessible to said IVR server,

processing a plurality of telephone calls received from customers via said telephone number, each said processing step comprising;

playing a verbal customer greeting to the customer, said customer greeting soliciting input from the customer,

receiving, in response to said customer greeting, a textual set of customer contact information from the customer via customer input using a key pad of the customer'"'"'s telephone,

storing said textual set of contact information,

receiving, in response to said customer greeting, a verbal set of customer contact information from the customer via the customer speaking into the customer'"'"'s telephone,

storing said verbal set of customer contact information in a voice clip,

receiving, in response to said greeting, one or more selected product codes from the customer, the customer selecting said product codes via customer input over the customer'"'"'s telephone,

in response to each said selected product code, playing verbal information about said product item associated with said product code to the customer, wherein said playing of information is accomplished by said system converting said textual information about said product item into a verbal format,

providing a plurality of clients with login access to said system.

2. The method of claim 1, wherein said textual set of customer contact information further comprises the customer'"'"'s telephone number and zip code, wherein the verbal set of customer contact information further comprises the customer'"'"'s name, address, and telephone number.

3. The method of claim 1, further comprising manually processing each verbal set of customer contact information in order to convert the information into a textual format, and associating the textual format with the customer in the system.

4. The method of claim 1, further comprising mailing the customer information about the product items that the customer selected during the telephone call via input of the product codes.

5. An interactive method of generating leads, comprising:

receiving a telephone call of a user;

receiving a product code entered by the user;

validating the product code against product codes in a database;

collecting information from the user;

storing the information from the user in the database;

forwarding the information to a client, wherein the information is forwarded in textual form;

providing product information to the user by a voice message; and

terminating the telephone call.

6. The method of claim 5, wherein the information forwarded in textual form further comprises forwarding an email.

7. An interactive method of gathering information for a sales lead, comprising:

receiving a telephone call from a caller by an interactive voice response server;

providing verbal information to the caller from the interactive voice response server;

contacting a web server by the interactive voice response server;

building script by the web server;

receiving caller information, wherein the caller information further comprises a product number;

validating the caller information by the web server;

storing in a database the caller information; and

sending the caller information to a client.

8. The method of claim 7, further comprising entering verbal information by a client.

9. The method of claim 7, wherein receiving a telephone call further comprises receiving a plurality of telephone calls simultaneously.

10. The method of claim 7, wherein the caller information further comprises a contact telephone number, and contact mailing address.

11. The method of claim 10, further comprising preparing a follow up letter to the caller from the client.