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Contextual presentation of information about prior transactions during browsing of an electronic catalog

  • US 20050154651A1
  • Filed: 03/07/2005
  • Published: 07/14/2005
  • Est. Priority Date: 07/06/2001
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method of reducing unnecessary transactions associated with products represented in an electronic catalog, the method comprising:

  • maintaining, in computer storage, transaction history data reflective of transactions conducted by users in association with particular products represented in an electronic catalog;

    programmatically identifying a product currently selected by a user for purposes of conducting a new transaction with a business entity associated with the electronic catalog;

    accessing the transaction history data associated with the user to detect that the user previously conducted a transaction associated with said product; and

    while the product is selected by the user for purposes of conducting the new transaction, transmitting a message to a computing device associated with the user for presentation to the user, said message indicating, at least, that the user previously conducted a transaction associated with the product, wherein the message is transmitted without the user explicitly requesting transaction history information.

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