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System and method for optimizing search result listings

  • US 20050154718A1
  • Filed: 03/22/2004
  • Published: 07/14/2005
  • Est. Priority Date: 01/09/2004
  • Status: Active Grant
First Claim
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1. A method for optimizing placement of search result listings displayed in a search Web page, the method comprising:

  • measuring an actual performance of a listing located in a Web page containing a search term and a search result corresponding to the search term;

    assigning an expected performance for the listing based on the location;

    comparing the actual performance to the expected performance for the listing;

    promoting the listing to a more prominent location when the actual performance is better than the expected performance; and

    demoting the listing to a less prominent location when the actual performance is poorer than the expected performance.

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