System and method for optimizing search result listings
First Claim
1. A method for optimizing placement of search result listings displayed in a search Web page, the method comprising:
- measuring an actual performance of a listing located in a Web page containing a search term and a search result corresponding to the search term;
assigning an expected performance for the listing based on the location;
comparing the actual performance to the expected performance for the listing;
promoting the listing to a more prominent location when the actual performance is better than the expected performance; and
demoting the listing to a less prominent location when the actual performance is poorer than the expected performance.
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Accused Products
Abstract
A method, system, and computer-accessible medium are provided for optimizing search result listings in a search engine user interface. The system and method provide an automated way of promoting and demoting the placement of a search result listing between more or less desirable locations, based on the listing'"'"'s performance in a given placement. Promoting and demoting placements is based on a threshold performance for the listing against which the actual performance of a listing is measured. The threshold performance may be advantageously varied to accommodate different revenue and relevance goals for a particular search engine or portion of the search engine'"'"'s market.
131 Citations
46 Claims
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1. A method for optimizing placement of search result listings displayed in a search Web page, the method comprising:
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measuring an actual performance of a listing located in a Web page containing a search term and a search result corresponding to the search term;
assigning an expected performance for the listing based on the location;
comparing the actual performance to the expected performance for the listing;
promoting the listing to a more prominent location when the actual performance is better than the expected performance; and
demoting the listing to a less prominent location when the actual performance is poorer than the expected performance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A search results optimization system comprising:
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a performance measurement process to measure an actual performance of a listing appearing a search results Web page against an expected performance level, where the expected performance level is based on whether the listing appears in a more prominent or less prominent location;
a listing placement process to promote the listing to the more prominent location when the actual performance measures higher than the expected performance level, and to demote the listing to the less prominent location when the actual performance measures lower than the expected performance level. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. One or more computer-accessible media having instructions for facilitating the optimal placement of search result listings in a search result user interface, the instructions comprising:
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placing a listing for a search result in an initial location based on an expected click-through rate (CTR);
capturing an actual CTR of the listing;
normalizing the actual CTR based on the location; and
promoting the listing to a more desirable location when the normalized CTR is better than the expected CTR, and demote the listing to a less desirable location when the normalized CTR is worse than the expected CTR. - View Dependent Claims (27, 28, 29, 30, 31)
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32. A method in a computer system for displaying on a display device a search result Web page for a search term query, the search result Web page including at least two sections in which to display a search result listing, the one section located in a more prominent area of the display device and the other section located in a less prominent area of the display device, the method comprising:
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assigning an expected performance of a search result listing based on a location of the section in the Web page in which it appears;
measuring an actual performance of the search result listing;
comparing the actual performance to the expected performance;
moving the listing to the more prominent section when the actual performance is better than the expected performance; and
moving the listing to the less prominent section when the actual performance is poorer than the expected performance. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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Specification