Methods and systems for providing food, beverages, and associated goods and services in a retail environment

• US 20050160005A1
• Filed: 03/11/2005
• Published: 07/21/2005
• Est. Priority Date: 04/28/2004
• Status: Abandoned Application

• Current Assignee: Cereality Operators, Inc. (Kahala-Cold Stone Holding Co.)
• Original Assignee: Cereality Operators, Inc. (Kahala-Cold Stone Holding Co.)
• Inventors: Roth, David, Bacher, Rick
• Application Number:
  US11/078,686
• Publication Number:
  US 20050160005A1
• Time in Patent Office: Days
• US Class Current: 705/15
• CPC Class Codes: A47F 10/06 for restaurant service systems table equipment A47G ; dirty crockery transport in association with crockery washing machines A47L15/00
• CPC Class Codes: A47G 21/181 combined with cutlery or other eating utensils
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/12 Hotels or restaurants
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

Methods and systems for providing food, beverages, and associated goods and services are described herein. In one embodiment of the invention, a method for providing breakfast cereal in a quick-serve restaurant setting includes displaying multiple readily-recognizable, competitively-branded, breakfast cereal boxes in view of customers. The method further includes receiving a request from a customer for a first portion of a first one of the breakfast cereals and a second portion of a second one of the breakfast cereals. In response to receiving the request from the customer, the method additionally includes combining the first and second portions of the breakfast cereals together in a carry-out container and presenting the container to the customer in exchange for payment.

Claims

1. A method of providing breakfast cereal in a quick-serve restaurant setting, the method comprising:

displaying to customers retail-sale packages for multiple competitively-branded breakfast cereals, wherein the multiple competitively-branded breakfast cereals are manufactured by at least two different cereal manufacturers;

receiving a request from a customer for a first portion of a first one of the competitively-branded breakfast cereals and a second portion of a second one of the competitively-branded breakfast cereals;

in response to receiving the request from the customer, combining the first and second portions of the first and second competitively-branded breakfast cereals together in a carry-out container; and

presenting the carry-out container to the customer in exchange for payment.

2. The method of claim 1 wherein displaying multiple retail-sale packages includes displaying multiple brand-name cereal boxes in over-the-counter cabinets having front doors that are at least partially transparent.

3. The method of claim 1 wherein receiving a request from a customer includes receiving a request for a first portion of a first cereal from a first cereal manufacturer and a second portion of a second cereal from a second, different cereal manufacturer.

4. The method of claim 1 wherein receiving a request from a customer includes receiving a request for a first portion of a first cereal from a first cereal manufacturer, a second portion of a second cereal from a second cereal manufacturer, and a portion of a topping.

5. The method of claim 1 wherein combining the first and second portions of the breakfast cereals together in a carry-out container includes retrieving the first portion of breakfast cereal from a first storage bin, retrieving the second portion of breakfast cereal from a second storage bin, and combining the first and second portions together in view of the customer.

6. The method of claim 1 wherein combining the first and second portions of the breakfast cereals together in a carry-out container includes placing first and second portions of brand-name cereal in a leak-proof, paperboard container.

7. The method of claim 1 wherein combining the first and second portions of the breakfast cereals together in a carry-out container includes placing first and second portions of brand-name cereal in a paperboard container having a generally circular base portion and a generally square top portion.

8. The method of claim 1 wherein combining the first and second portions of the breakfast cereals together in a carry-out container includes placing first and second portions of brand-name cereal in a paperboard container having a generally circular base portion and a generally square top portion having at least two closable flaps.

9. The method of claim 1, further comprising, in response to receiving the request from the customer, recording information related to the request in a database, the information including at least the brand names of the first competitively-branded cereal and the second competitively-branded cereal.

10. The method of claim 1, further comprising, in response to receiving the request from the customer, recording information related to the request in a database, the information including at least the time of the request and brand names of the first competitively-branded cereal and the second competitively-branded cereal.

11. The method of claim 1, further comprising, in response to receiving the request from the customer, recording information related to the request in a database, the information including at least a first quantity of the first portion of the first competitively-branded cereal and a second quantity of the second portion of the second competitively-branded cereal.

12. The method of claim 1, further comprising providing a menu having at least one menu item composed of the first competitively-branded cereal and the second competitively-branded cereal combined together in the carry-out container.

13. The method of claim 1, further comprising providing a menu having at least one menu item composed of multiple customer-selectable, competitively-branded cereals combined together in the carry-out container.

14. The method of claim 1, further comprising providing a menu having at least one menu item composed of multiple customer-selectable, competitively-branded cereals combined together in the carry-out container with a topping of the customer'"'"'s choosing.

15. A method of providing food in a retail setting, the method comprising:

displaying retail-sale packages for multiple competitively-branded, single food category, packaged food products;

receiving a request from a customer for a first portion of a first one of the competitively-branded, packaged food products and a second portion of a second one of the competitively-branded, packaged food products;

in response to receiving the request from the customer, placing the first and second portions of the competitively-branded, packaged food products together in a container; and

presenting the container to the customer.

16. The method of claim 15 wherein displaying retail-sale packages includes positioning the retail-sale packages near a service bar in view of the customer, and wherein placing the first and second portions of the competitively-branded, packaged food products together in a container includes retrieving a first portion of the first product from a first storage bin positioned near the service bar, retrieving a second portion of the second product from a second storage bin positioned near the service bar, and combining the first and second portions together in view of the customer.

17. The method of claim 15 wherein placing the first and second portions of the competitively-branded, packaged food products together in a container includes placing the first and second portions together in a leak-proof, paperboard carry-out container.

20. The method of claim 15, further comprising, in response to receiving the request from the customer, recording information related to the request in a database, the information including at least the name of the first competitively-branded, packaged food product and the name of the second competitively-branded, packaged food product.

21. The method of claim 15, further comprising, in response to receiving the request from the customer, recording information related to the request in a database, the information including at least the name of the first competitively-branded, packaged food product, the name of the second competitively-branded, packaged food product, and the time of the request.

22. The method of claim 15, further comprising, in response to receiving the request from the customer, recording information related to the request in a database, the information including at least the quantity of the first competitively-branded, packaged food product and quantity of the second competitively-branded, packaged food product.

23. The method of claim 15, further comprising:

in response to receiving the request from the customer, recording information related to the request in a database; and

providing at least a portion of the recorded information to a third-party user.

24. The method of claim 15, further comprising:

in response to receiving the request from the customer, recording information related to at least one of the first competitively-branded, packaged food product and the second competitively-branded, packaged food product in a database; and

providing at least a portion of the recorded information to a manufacturer of at least one of the first competitively-branded, packaged food product and the second competitively-branded, packaged food product.

25. The method of claim 15, further comprising providing a menu having at least one menu item composed of the first competitively-branded, packaged food product and the second competitively-branded, packaged food product combined together in the container.

26. The method of claim 15, further comprising providing a menu having at least one menu item composed of multiple customer-selectable, competitively-branded packaged food products combined together in the container.

18. The method of clam 15 wherein receiving a request from a customer includes receiving an order from a stand-alone kiosk with which the customer placed the order.

19. The method of clam 15 wherein receiving a request from a customer includes receiving an order from a stand-alone kiosk having user interface with which the customer manually placed the order.

27. A retail restaurant method comprising:

providing a quick-serve restaurant having a front counter at a point-of-sale and signage behind the counter displaying a menu having multiple menu items, wherein a majority of entree food items on the menu include multiple independently branded food items in a same food category, wherein the independently branded food items are manufactured by at least two different manufacturers;

receiving from a walk-up customer a food order selected from the menu items, wherein the food order includes a designation by the customer of at least two different food items selected from the multiple independently branded food items;

preparing the order by combining a predetermined portion of each of the two different food items selected by the customer from the multiple independently branded food items; and

providing the order to the customer in exchange for payment.

28. The method of claim 27 wherein the food category is breakfast cereal, wherein boxes of independently branded breakfast cereal are displayed to the customer at or near the point-of-sale, and wherein an employee behind the counter wears a pajama top as part of a uniform for the retail restaurant.

29. The method of claim 27 wherein the food category is breakfast cereal, and wherein the method further comprises providing to the customer multiple different self-serve milk dispensers.

30. A computer-implemented system for placing a cereal order, the system comprising:

means for displaying a menu for viewing by a customer, the menu including at least one menu item composed of a first competitively-branded breakfast cereal combined with a second competitively-branded breakfast cereal;

means for receiving a customer selection identifying a first competitively-branded breakfast cereal and a second competitively-branded breakfast cereal; and

means for transmitting the customer selection for preparation.

31. The computer-implemented system of claim 30 wherein the means for displaying a menu are remote from the service bar.

32. The computer-implemented system of claim 30 wherein the means for receiving a customer selection include means for responding to a touch of the customer.

33. The computer-implemented system of claim 30 wherein the means for displaying a menu include means for listing brand names of multiple competitively-branded breakfast cereals.

34. The computer-implemented system of claim 30, further comprising:

means for combining a first portion of the first competitively-branded breakfast cereal with a second portion of the second competitively-branded breakfast cereal in a carry-out container in response to receiving the customer selection; and

means for delivering the carry-out container to the customer.

35. A method of providing food in a quick-serve food service setting, the method comprising:

providing to a customer a first portion of a first competitively-branded, dry food product in a take-out container, wherein the first competitively-branded, dry-food product is manufactured by a first manufacturer;

combining a second portion of a second competitively-branded, dry food product with the first portion of the first competitively-branded, dry food product in the take-out container, wherein the second competitively-branded, dry-food product is manufactured by a second manufacturer;

receiving payment from the customer in exchange for the take-out container with the combination of the first portion of the first competitively-branded, dry food product and the second portion of the second competitively-branded, dry food product; and

wherein the payment is associated with a preset price for the take-out container with the combination of the first portion of the first competitively-branded, dry food product and the second portion of the second competitively-branded, dry food product.

36. The method of claim 35, further comprising displaying to the customer multiple competitively-branded, dry food products, wherein the competitively-branded, dry food products are from a single food category.

37. The method of claim 35 wherein providing to a customer a first portion of a first competitively-branded, dry food product includes providing a first cereal, and wherein combining a second portion of a second competitively-branded, dry food product with the first portion includes combining a second cereal with the first cereal.

38. A method of providing food in a quick-serve food service setting, the method comprising:

displaying to a customer multiple competitively-branded, dry food products, wherein the competitively-branded, dry food products are from a single food category;

providing to the customer a first portion of a first one of the competitively-branded, dry food products in a take-out container, wherein the first competitively-branded, dry-food product is manufactured by a first manufacturer;

combining a second portion of a second one of the competitively-branded, dry food products with the first portion of the first competitively-branded, dry food product in the take-out container, wherein the second competitively-branded, dry-food product is manufactured by a second manufacturer; and

receiving payment from the customer in exchange for the take-out container with the combined first and second portions of the first and second competitively-branded, dry food products.

39. The method of claim 38, further comprising providing to the customer a third portion of liquid to add to the combined first and second portions of the first and second competitively-branded, dry food products in the take-out container.

40. The method of claim 38 wherein the first competitively-branded, dry-food product includes a first cereal and the second competitively-branded, dry-food product includes a second cereal, and wherein the method further comprises providing to the customer a third portion of milk to add to the combined first and second portions of the first and second cereals in the take-out container.