Advertisement managing method and broadcasting apparatus

• US 20050160459A1
• Filed: 03/11/2005
• Published: 07/21/2005
• Est. Priority Date: 03/27/2003
• Status: Abandoned Application

• Current Assignee: Fujitsu Limited
• Original Assignee: Fujitsu Limited
• Inventors: Hatta, Hiroyuki, Mashimo, Seiichi
• Application Number:
  US11/077,154
• Publication Number:
  US 20050160459A1
• Time in Patent Office: Days
• US Class Current: 725/46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/23109 by placing content in organized collections, e.g. EPG data repository details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/437 Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server flow control in data networks H04L47/10; streaming protocols, e.g. RTP or RTCP, H04L65/65; scheduling or organising the servicing of application requests in data packet switching networks H04L67/60
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

An advertisement managing method for a broadcasting apparatus to transmit a broadcast, comprises a data acquisition information receiving step receiving, from a broadcast receiver, data acquisition information about an acquisition of data relating to music contained in the broadcast by the broadcast receiver, a preference information accumulating step accumulating the data acquisition information received in the data acquisition information receiving step as music preference information of a viewer, and a background music changing step changing background music of an advertisement based on the preference information prior to broadcasting the advertisement.

Claims

1. An advertisement managing method for a broadcasting apparatus to transmit a broadcast, comprising:

a data acquisition information receiving step receiving, from a broadcast receiver, data acquisition information about an acquisition of data relating to music contained in the broadcast by the broadcast receiver;

a preference information accumulating step accumulating the data acquisition information received in the data acquisition information receiving step as music preference information of a viewer; and

a background music changing step changing background music of an advertisement based on the preference information prior to broadcasting the advertisement.

2. The advertisement managing method as claimed in claim 1, further comprising a preference information detecting step detecting one or more pieces of preference information above a predetermined threshold from the preference information accumulated in the preference information accumulating step.

3. The advertisement managing method as claimed in claim 2, further comprising a genre allocation calculating step calculating music genre allocation based on the one or more pieces of preference information detected in the preference information detecting step.

4. The advertisement managing method as claimed in claim 3, wherein the background music changing step is adapted to change the background music of the advertisement according to the genre allocation calculated in the genre allocation calculating step.

5. The advertisement managing method as claimed in claim 2, wherein the threshold is set for the music.

6. The advertisement managing method as claimed in claim 2, wherein the threshold is set for the genre of the music.

7. The advertisement managing method as claimed in claim 1, further comprising a preference information acquiring step acquiring the preference information from the broadcast receiver to receive the broadcast, prior to the preference information accumulating step.

8. The advertisement managing method as claimed in claim 3, further comprising an advertisement broadcasting step broadcasting the advertisement of which background music is changed in the background music changing step.

9. A broadcasting apparatus to transmit a broadcast, comprising:

a data acquisition information receiving part receiving, from a broadcast receiver to receive the broadcast, data acquisition information about an acquisition of data relating to music contained in the broadcast by the broadcast receiver;

a preference information accumulating part accumulating the data acquisition information received by the data acquisition information receiving part as music preference information of a viewer; and

a background music changing part changing background music of an advertisement based on the preference information prior to broadcasting the advertisement.

10. A computer-readable medium having an advertisement managing program executable by a computer, the program comprising:

a data acquisition information receiving step receiving, from a broadcast receiver to receive a broadcast transmitted by a broadcasting apparatus, data acquisition information, data acquisition information about an acquisition of data relating to music contained in the broadcast by the broadcast receiver;

a preference information accumulating step accumulating the data acquisition information received in the data acquisition information receiving step as music preference information of a viewer; and

a background music changing step changing background music of an advertisement based on the preference information prior to broadcasting the advertisement.