Embedding advertisements in syndicated content
First Claim
1. A method of generating information including targeted ads, the method comprising:
- receiving information in a syndicated format;
receiving a first targeted ad from an automated ad server system;
combining the first targeted ad with the received information to generate a set of response information which is also in a syndicated format.
1 Assignment
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Accused Products
Abstract
Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner is described. Syndicated material e.g., corresponding to a news feed, search results or web logs, are combined with the output of an automated ad server. An automated ad server is used to provide keyword or content based targeted ads. The ads are incorporated directly into a syndicated feed, e.g., with individual ads becoming items within a particular channel of the feed. The resulting syndicated feed including targeted ads is supplied to the end user, e.g., as a set of search results or as a requested web log. Embedding of targeted ads into syndicated feeds and/or user response to the embedded ads is be tracked in an automated manner for billing. The automated targeting and insertion process allows ads to be kept current and timely while the original feed may be considerably older.
309 Citations
55 Claims
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1. A method of generating information including targeted ads, the method comprising:
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receiving information in a syndicated format;
receiving a first targeted ad from an automated ad server system;
combining the first targeted ad with the received information to generate a set of response information which is also in a syndicated format. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A method of generating information and at least one targeted ad in a syndicated content format for presentation to a user, the syndicated content format, the method comprising:
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receiving an feed responsive to a user request, said feed including a list of items, said list including for each item in the list a title and a URL;
receiving at least one targeted ad selected using an automated selection technique to be presented to said user with said RSS feed; and
combining the responsive feed and the at least one targeted ad to generate a set of response information in said syndicated content format. - View Dependent Claims (39, 40, 41, 42, 43, 44, 45, 46)
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47. A system for generating information including targeted ads, the method comprising:
a syndicated information and ad mixer including;
means for receiving information in a syndicated format;
means for receiving a first targeted ad from an automated ad server system; and
means for combining the first targeted ad with the received information to generate a set of response information which is also in a syndicated content format. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55)
Specification