Peer-to-peer marketing business method for telecommunication devices with digital displays
First Claim
1. ) A method for peer-to-peer circulation of advertising and marketing materials embedded in personal calls, text or picture messages and displayed on recipients'"'"' telecommunication devices during incoming communications with the distributors, comprising:
- (a) creating advertising and marketing materials placement accounts for peer-to-peer circulation;
(b) placing advertising and marketing materials for peer-to-peer circulation using the placement accounts;
(c) creating peer-to-peer distributor accounts;
(d) registering in the distributor account one or more telephone numbers to be used for disseminating advertising and marketing materials;
(e) associating advertising and marketing materials with the registered telephone numbers in the distributor account to be displayed on recipients'"'"' devices;
(f) transmitting the embedded advertising and marketing messages as part of the distributor'"'"'s calls, text or picture messages;
(g) displaying the advertising and marketing messages on the recipients'"'"' devices during calls, text or picture messages;
(h) capturing information on the frequency, timing and other attributes of each impression displayed on the receivers'"'"' devices during peer-to-peer communications.
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Abstract
A method and system for administering a peer-to-peer marketing program for telecommunication devices with digital displays. The peer-to-peer method allows telecommunication consumers to enroll their phone numbers in the program to distribute marketing content on calls, text and picture messages, and earn rewards for each impression displayed on recipients'"'"' devices. The advertising and marketing materials are displayed on the recipients'"'"' devices as images on the display, as backgrounds to caller IDs, as sidelines to picture messages, as headers/footers to a text messages, etc. The rewards and other conditions for the peer-to-peer distribution of advertising materials are defined by the advertising sponsors. Rewards are allocated based on the quantity and rate for each delivered impression.
101 Citations
11 Claims
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1. ) A method for peer-to-peer circulation of advertising and marketing materials embedded in personal calls, text or picture messages and displayed on recipients'"'"' telecommunication devices during incoming communications with the distributors, comprising:
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(a) creating advertising and marketing materials placement accounts for peer-to-peer circulation;
(b) placing advertising and marketing materials for peer-to-peer circulation using the placement accounts;
(c) creating peer-to-peer distributor accounts;
(d) registering in the distributor account one or more telephone numbers to be used for disseminating advertising and marketing materials;
(e) associating advertising and marketing materials with the registered telephone numbers in the distributor account to be displayed on recipients'"'"' devices;
(f) transmitting the embedded advertising and marketing messages as part of the distributor'"'"'s calls, text or picture messages;
(g) displaying the advertising and marketing messages on the recipients'"'"' devices during calls, text or picture messages;
(h) capturing information on the frequency, timing and other attributes of each impression displayed on the receivers'"'"' devices during peer-to-peer communications. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. ) A system for posting, transmitting and tracking peer-to-peer circulation of advertising and marketing materials, comprising:
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(a) A processing system for posting, selection and transmission of advertising and marketing materials associated with peer-to-peer distribution accounts, wherein the materials are embedded and displayed on recipients'"'"' devices during incoming calls, text and picture messages;
(b) A transaction system that acquires and captures information about distributors'"'"' outbound calls, wherein the outbound calling information includes information about the advertising and marketing material displayed on the recipient'"'"'s device;
(c) A network that connects to the transaction and processing systems;
(d) An integration system that links advertising and marketing materials circulation data with account information. - View Dependent Claims (11)
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Specification