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Peer-to-peer marketing business method for telecommunication devices with digital displays

  • US 20050165640A1
  • Filed: 01/07/2005
  • Published: 07/28/2005
  • Est. Priority Date: 01/22/2004
  • Status: Abandoned Application
First Claim
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1. ) A method for peer-to-peer circulation of advertising and marketing materials embedded in personal calls, text or picture messages and displayed on recipients'"'"' telecommunication devices during incoming communications with the distributors, comprising:

  • (a) creating advertising and marketing materials placement accounts for peer-to-peer circulation;

    (b) placing advertising and marketing materials for peer-to-peer circulation using the placement accounts;

    (c) creating peer-to-peer distributor accounts;

    (d) registering in the distributor account one or more telephone numbers to be used for disseminating advertising and marketing materials;

    (e) associating advertising and marketing materials with the registered telephone numbers in the distributor account to be displayed on recipients'"'"' devices;

    (f) transmitting the embedded advertising and marketing messages as part of the distributor'"'"'s calls, text or picture messages;

    (g) displaying the advertising and marketing messages on the recipients'"'"' devices during calls, text or picture messages;

    (h) capturing information on the frequency, timing and other attributes of each impression displayed on the receivers'"'"' devices during peer-to-peer communications.

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