Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
First Claim
Patent Images
1. A method, comprising:
- assigning at least one telephonic reference to an advertiser, the reference to be included in an advertisement on a media channel of a demand partner;
assessing a charge to the advertiser based at least in part on telephonic connections to the advertiser via the telephonic reference; and
tracking the demand partner with a predefined tracking model based at least in part on activity related to the telephonic reference.
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Abstract
One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.
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Citations
20 Claims
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1. A method, comprising:
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assigning at least one telephonic reference to an advertiser, the reference to be included in an advertisement on a media channel of a demand partner;
assessing a charge to the advertiser based at least in part on telephonic connections to the advertiser via the telephonic reference; and
tracking the demand partner with a predefined tracking model based at least in part on activity related to the telephonic reference. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. ) A machine-readable medium having stored thereon a set of instructions which when executed perform a method, comprising:
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assigning at least one telephonic reference to an advertiser, the reference to be included in an advertisement on a media channel of a demand partner;
assessing a charge to the advertiser based at least in part on telephonic connections to the advertiser via the telephonic reference; and
tracking the demand partner with a predefined tracking model based at least in part on activity related to the telephonic reference. - View Dependent Claims (14, 15, 16)
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17. ) A system comprising:
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a means for assigning at least one telephonic reference to an advertiser, the reference to be included in an advertisement on a media channel of a demand partner;
a means for assessing a charge to the advertiser based at least in part on telephonic connections to the advertiser via the telephonic reference; and
a means for tracking the demand partner with a predefined tracking model based at least in part on activity related to the telephonic reference. - View Dependent Claims (18, 19, 20)
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Specification