System and method for monitoring and analyzing internet traffic

• US 20050165889A1
• Filed: 03/15/2004
• Published: 07/28/2005
• Est. Priority Date: 10/04/2000
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Urchin Software Corporation (Alphabet Inc.)
• Inventors: Muret, Paul Nicolas, Moon, Hui Sok
• Granted Patent: US 7,610,289 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: A61K 38/00 Medicinal preparations containing peptides peptides containing beta-lactam rings A61K31/00; cyclic dipeptides not having in their molecule any other peptide link than those which form their ring, e.g. piperazine-2,5-diones, A61K31/00; ergot alkaloids of the cyclic peptide type A61K31/48; containing macromolecular compounds having statistically distributed amino acid units A61K31/74; medicinal preparations containing antigens or antibodies A61K39/00; medicinal preparations characterised by the non-active ingredients, e.g. peptides as drug carriers, A61K47/00
• CPC Class Codes: C07K 14/705 Receptors; Cell surface antigens; Cell surface determinants tumour specific antigens C07K14/4748
• CPC Class Codes: G06F 16/10 File systems; File servers
• CPC Class Codes: G06F 16/20 of structured data, e.g. relational data
• CPC Class Codes: G06F 16/284 Relational databases
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04L 43/0888 Throughput
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface

Abstract

A system and method for monitoring and analyzing Internet traffic is provided that is efficient, completely automated, and fast enough to handle the busiest websites on the Internet, processing data many times faster than existing systems. The system and method of the present invention processes data by reading log files produced by web servers, or by interfacing with the web server in real time, processing the data as it occurs. The system and method of the present invention can be applied to one website or thousands of websites, whether they reside on one server or multiple servers. The multi-site and sub-reporting capabilities of the system and method of the present invention makes it applicable to servers containing thousands of websites and entire on-line communities. In one embodiment, the system and method of the present invention includes e-commerce analysis and reporting functionality, in which data from standard traffic logs is received and merged with data from e-commerce systems. The system and method of the present invention can produce reports showing detailed “return on investment” information, including identifying which banner ads, referrals, domains, etc. are producing specific dollars.

Claims

1. A method of delivering reports to a client over a distributed network, comprising:

sending code for creating reports to the client over the distributed network, in response to a first report request from the client;

sending report data to the client over the distributed network, in response to report selections made by the client, if the client does not already have the report data; and

creating a report using the report data and the code.

2. The method of claim 1, wherein the client comprises a web browser.

3. The method of claim 2, wherein the code for creating reports comprises Javascript code.

4. The method of claim 1, wherein for subsequent report requests from the client, corresponding report data is sent to the client, if the client does not already have the corresponding report data, and a corresponding report is created by the code using the corresponding report data.

5. The method of claim 1, wherein the code, when executed by the client, creates a navigation frame and a report frame.

6. A method of creating reports at a client side using report data sent over a distributed network, comprising:

receiving code for creating reports from a server over the distributed network;

receiving report data from the server over the distributed network if the report data is not already present at the client side; and

creating a report using the report data and the code.

7. The method of claim 6, wherein the client side comprises a web browser.

8. The method of claim 7, wherein the code for creating reports comprises Javascript code.

9. The method of claim 6, wherein the subsequent report requests at the client side, corresponding report data is received from the server, if the corresponding report data is not already present at the client side, and a corresponding report is created by the code using the corresponding report data.

10. The method of claim 6, wherein the code, when executed at the client side, creates a navigation frame and a report frame.

11. An article of manufacture, comprising:

a computer usable medium having computer readable program code embodied therein for creating reports at a client side using report data sent over a distributed network, the computer readable program code in the article of manufacture comprising;

computer readable program code for receiving, from a server over a distributed network, computer readable code for creating reports; and

computer readable program code for receiving report data from the server over the distributed network, if the report data is not already present at the client side;

wherein the computer readable program code for creating reports creates the reports based on the received report data.

12. The article of manufacture of claim 11, wherein the computer readable program code for creating reports comprises Javascript.

13. An article of manufacture, comprising:

a computer usable medium having computer readable program code embodied therein for delivering reports to a client over a distributed network, the computer readable program code in the article of manufacture comprising;

computer readable program code for creating reports;

computer readable program code for sending the computer readable code for creating reports to the client over the distributed network, in response to a first report request from the client; and

computer readable program code for sending report data to the client over the distributed network, in response to report selections made by the client, if the client does not already have the report data.

14. The article of manufacture of claim 13, wherein the computer readable program code for creating reports comprises Javascript.