Electronic commerce portal

• US 20050171836A1
• Filed: 05/19/2003
• Published: 08/04/2005
• Est. Priority Date: 05/20/2002
• Status: Abandoned Application

• Current Assignee: Akablue Pty Limited
• Original Assignee: Akablue Pty Limited
• Inventors: Leacy, Kenneth Robert
• Application Number:
  US10/515,109
• Publication Number:
  US 20050171836A1
• Time in Patent Office: Days
• US Class Current: 705/14.230
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

An electronic commerce portal (36) for electronic commerce over the World Wide Web, the portal (36) comprising a portal web site (31) and a collection of merchant web sites (33) linked to thc portal (36), and merchant tools (21) to build and maintain merchant web sites (33); wherein the tools (21) include functionality to allow merchants to select products and services to be offered with an associated buyer incentive, and wherein the portal (36) operates to cause the buyer incentives to be displayed on the merchant web site (33) and on a page (40) of the postal web site (31) according to pre-determined portal rules.

Claims

1. An electronic commerce portal for electronic commerce over the World Wide Web, the portal comprising:

a portal web site and a collection of merchant web sites linked to the portal, and merchant tools to build and maintain merchant web sites;

wherein the tools include functionality to allow merchants to select products and services to be offered with an associated buyer incentive, and wherein the portal operates to cause the buyer incentives to be displayed on the merchant web site and on a page of the portal web according to pre-determined portal rules.

2. The electronic commerce portal according to claim 1, wherein the portal rules include a maximum number of buyer incentives to be displayed on the portal web site from each merchant at the same time.

3. The electronic commerce portal according to claim 1, wherein the portal rules include a limit to the time for which the same buyer incentive will be displayed on the portal.

4. The electronic commerce portal according to claim 1, wherein the portal rules include the specific times for each buyer incentive to be displayed.

5. The electronic commerce portal according to claim 1, wherein the portal rules determine which page of the portal web site the buyer incentive is to be displayed on.

6. The electronic commerce portal according to claim 1, wherein the buyer incentives include special price offers on products or services offered by the merchant web sites.

7. The electronic commerce portal according to claim 6, further comprising a field in a form for the merchant to indicate whether a particular product or service has a special price offer.

8. The electronic commerce portal according to claim 1, wherein the buyer incentives displayed on the portal site are hyperlinked to their respective merchant web site.

9. The electronic commerce portal according to claim 1, further comprising a portal server to host the merchant web sites.

10. The electronic commerce portal according to claim 1, wherein the portal rules automatically determine the arrangement of the display of buyer incentives on the portal site.

11. The electronic commerce portal according to claim 10, wherein the buyer incentives of merchants of related business types are displayed together.

12. The electronic commerce portal according to claim 1, further comprising a control means to enable merchants to control their buyer incentives within boundaries set by the portal rules.

13. The electronic commerce portal according to claim 1, wherein the merchant tools are provided to the merchant in an e-commerce management software program.

14. The electronic commerce portal according to claim 13, wherein the e-commerce management software program is installed on the merchants'"'"' computers.

15. The electronic commerce portal according to claim 13, wherein the e-commerce management software program is available to merchants at a secure download page at the portal web site.

16. The electronic commerce portal according to any one of the preceding claims, wherein the portal hosts web sites for non-commercial groups.

17. The electronic commerce portal according to claim 16, wherein the non-commercial groups include community and interest groups.

18. The electronic commerce portal according to claim 16, wherein the web authoring tools are provided freely to the non-commercial groups to build and maintain sites accessible through the portal site.

19. The electronic commerce portal according to claim 18, wherein the web authoring tools are sponsored by merchants to enable the non-commercial groups to modify the screen layout of their web sites.

20. The electronic commerce portal according to any one of claim 16, wherein the portal displays buyer incentives on the non-commercial web sites.

21. The electronic commerce portal according to claim 20, wherein the buyer incentives displayed on a particular non-commercial web site are related to the content of that site.

22. The electronic commerce portal according to claim 16, wherein the portal rules automatically determine which interest group web site the buyer incentive is to be displayed on.

23. The electronic commerce portal according to claim 16, wherein the portal rules analyse the content present on the interest group web site to determine whether a buyer incentive is to be displayed on that site.

24. The electronic commerce portal according to claim 16, wherein the buyer incentives displayed on the hosted interest group web sites are linked to the hosted merchant web sites.

25. The electronic commerce portal according to claim 16, wherein the buyer incentives displayed on the hosted interest group web sites are displayed in a persistent area

26. The electronic commerce portal according to claim 25, wherein the persistent area is displayed statically and updated when the page is refreshed.

27. The electronic commerce portal according to claims 16, wherein the hosted interest group web sites include on-line forums and discussion boards.

28. The electronic commerce portal according to claims 16, wherein the hosted interest group web sites include local news and weather.

29. The electronic commerce portal according to claim 28, wherein the news provided on an interest group web site is collected from other interest group web sites.

30. The electronic commerce portal according to claim 29, wherein local news on the portal web site is an aggregation of all the news provided on all the interest group web sites.

31. The electronic commerce portal according to claim 1 wherein the merchant web sites provide a competition where the merchant selects a product to be won, sets a price to determine whether a product has been won and sets a time period for the competition to expire.

32. The electronic commerce portal according to claim 31, wherein the merchant web sites further comprise a collection means to collect a list of customers that were interested in purchasing the product.

33. The electronic commerce portal according to claim 31, wherein the merchant web site provide an alert on a product page, where if clicked by a customer allows the customer to enter a price they are wiling to pay for the product.

34. The electronic commerce portal according to claim 33, wherein the merchant web site includes a notification means to notify a customer their price has been reached, if the price of the product is equal to or less than the price entered by the customer.

35. The electronic commerce portal according to claim 34, wherein the customer is notified by e-mail or an SMS message.

36. The electronic commerce portal according to claim 1, wherein a merchant web site includes a competition to allow a customer to bid only once on a product.

37. The electronic commerce portal according to claim 36, wherein the merchant web site prevents customers from seeing bids from other customers in the competition.

38. The electronic commerce portal according to claim 36, wherein the merchant web site include purchasing means for a customer to purchase the product at the customer'"'"'s bid price, if the customer'"'"'s bid exceeds a reserve price set by the merchant in the competition.

39. An e-commerce management software program comprising:

a web site authoring module to enable a merchant to build and modify a merchant web site linked to a page of a portal, where,

the web site authoring module has functionality to enable the merchant to select products or services to be associated with a buyer incentive, and

the web site authoring module interacts with the portal to caused the buyer incentive to e displayed on the merchant web site and on one or more pages of the portal according to pre-determined portal rules.

40. An e-commerce management software program according to claim 39, further comprising updating means for updating the e-commerce management software program through a connection to a portal server.

41. The e-commerce management software program according to claim 39, wherein the merchants of the hosted merchant web sites are merchants of a pre-determined geographic area.

42. A method of operating an electronic commerce portal over the World Wide Web, the method comprising the steps of:

merchants using merchant tools to build and maintain merchant web sites linked to the portal;

merchants selecting products and services to be offered on the web site with an associated buyer incentives, and

the portal operating to cause the buyer incentives to be displayed on the merchant web site and on a page of the portal web site according to pre-determined portal rules.

43. A collection of interlinked electronic commerce portals, the electronic commerce portals enabling electronic commerce over the World Wide Web, each portal comprising:

a portal web site and a collection of merchant web sites linked to the portal, and merchant tools to build and maintain merchant web sites;

wherein the tools include functionality to allow merchants to select products and services to be offered with an associated buyer incentive, and wherein the portal operates to cause the buyer incentives to be displayed on the merchant web site and on a page of the portal web site according to pre-determined portal rules,

where, the portal rules determine which portal the buyer incentive is to be displayed on.

44. The collection of interlinked electronic commerce portals according to claim 43, further comprising a portal hierarchy, wherein each portal exists in at least one level of the hierarchy.

45. The collection of interlinked electronic commerce portals according to claim 44, wherein the levels of the hierarchy include national, state, regional or community.

46. The collection of interlinked electronic commerce portals according to claim 44, further comprising a business directory to provide business contact details and/or SMS information services to users.

47. The collection of interlinked electronic commerce portals according to claim 45, wherein the business directory is in the form of a navigable multilevel category structure.