Electronic commerce portal
First Claim
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1. An electronic commerce portal for electronic commerce over the World Wide Web, the portal comprising:
- a portal web site and a collection of merchant web sites linked to the portal, and merchant tools to build and maintain merchant web sites;
wherein the tools include functionality to allow merchants to select products and services to be offered with an associated buyer incentive, and wherein the portal operates to cause the buyer incentives to be displayed on the merchant web site and on a page of the portal web according to pre-determined portal rules.
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Abstract
An electronic commerce portal (36) for electronic commerce over the World Wide Web, the portal (36) comprising a portal web site (31) and a collection of merchant web sites (33) linked to thc portal (36), and merchant tools (21) to build and maintain merchant web sites (33); wherein the tools (21) include functionality to allow merchants to select products and services to be offered with an associated buyer incentive, and wherein the portal (36) operates to cause the buyer incentives to be displayed on the merchant web site (33) and on a page (40) of the postal web site (31) according to pre-determined portal rules.
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Citations
47 Claims
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1. An electronic commerce portal for electronic commerce over the World Wide Web, the portal comprising:
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a portal web site and a collection of merchant web sites linked to the portal, and merchant tools to build and maintain merchant web sites;
wherein the tools include functionality to allow merchants to select products and services to be offered with an associated buyer incentive, and wherein the portal operates to cause the buyer incentives to be displayed on the merchant web site and on a page of the portal web according to pre-determined portal rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. An e-commerce management software program comprising:
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a web site authoring module to enable a merchant to build and modify a merchant web site linked to a page of a portal, where, the web site authoring module has functionality to enable the merchant to select products or services to be associated with a buyer incentive, and the web site authoring module interacts with the portal to caused the buyer incentive to e displayed on the merchant web site and on one or more pages of the portal according to pre-determined portal rules. - View Dependent Claims (40, 41)
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42. A method of operating an electronic commerce portal over the World Wide Web, the method comprising the steps of:
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merchants using merchant tools to build and maintain merchant web sites linked to the portal;
merchants selecting products and services to be offered on the web site with an associated buyer incentives, and the portal operating to cause the buyer incentives to be displayed on the merchant web site and on a page of the portal web site according to pre-determined portal rules.
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43. A collection of interlinked electronic commerce portals, the electronic commerce portals enabling electronic commerce over the World Wide Web, each portal comprising:
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a portal web site and a collection of merchant web sites linked to the portal, and merchant tools to build and maintain merchant web sites;
wherein the tools include functionality to allow merchants to select products and services to be offered with an associated buyer incentive, and wherein the portal operates to cause the buyer incentives to be displayed on the merchant web site and on a page of the portal web site according to pre-determined portal rules, where, the portal rules determine which portal the buyer incentive is to be displayed on. - View Dependent Claims (44, 45, 46, 47)
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Specification