Communication system for business marketing including a point system to motivate users
First Claim
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1. A method for a sponsor to motivate a user based on a rewards program, the sponsor and user communicating over a communications medium, the method comprising:
- awarding points to the user in response to a behavior by the user, the behavior excluding a purchase of goods or services by the user; and
redeeming the points of the user in exchange for rewards, the points being exclusively redeemable through the sponsor.
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Abstract
A method and system for rewards-based motivation of user behavior by a sponsor. A merchant provides the consumer, via a web site or other means of communication, a customized interactive experience wherein the consumer obtains rewards in exchange for performing a behavior including but not limited to taking a quiz, supplying user information, participating in a sponsor demonstration, or otherwise learning about the goods or services of the sponsor.
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20 Claims
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1. A method for a sponsor to motivate a user based on a rewards program, the sponsor and user communicating over a communications medium, the method comprising:
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awarding points to the user in response to a behavior by the user, the behavior excluding a purchase of goods or services by the user; and
redeeming the points of the user in exchange for rewards, the points being exclusively redeemable through the sponsor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for implementing a rewards-based program, the system comprising:
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a communications medium;
at least one user computer used by a user; and
at least one rewards program server, the at least one rewards program server programmed to award points to the user in response to a behavior by the user, the behavior excluding a purchase of goods or services by the user, the rewards program server further programmed to redeem the points of the user in exchange for rewards, the points being exclusively redeemable through the sponsor. - View Dependent Claims (20)
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Specification