Systems and methods for optimizing advertising
First Claim
1. A method for optimizing an advertisement in response to customer data comprising the acts of:
- acquiring customer response data including optimized advertising variable settings for a plurality of advertising groups;
identifying an advertising target group;
generating an advertisement with optimized advertising variable settings for the advertising target group; and
broadcasting the optimized advertisement.
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Accused Products
Abstract
The present invention relates to a method of optimizing advertising in response to customer data. One embodiment of the present invention relates to a method of acquiring data about the advertising preferences of particular groups of customers. For example, this data may include analyzing the shopping response of all married female shoppers over 40 years of age after a particular advertisement is played; this shopping response could then be compared with the shopping response of a similar group after a different advertisement is played. Another embodiment of the present invention relates to optimizing advertising variable settings with respect to acquired advertising data in an effort to identify optimized advertising variable settings for identifiable groups of customers. Yet another embodiment of the present invention relates to a method of generating an advertisement with optimized advertisement variable settings for an advertising target group. For example, if data indicates that a particular demographic responds to a male advertiser, the advertisement will be spoken with a male voice and played during that time period.
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Citations
114 Claims
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1. A method for optimizing an advertisement in response to customer data comprising the acts of:
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acquiring customer response data including optimized advertising variable settings for a plurality of advertising groups;
identifying an advertising target group;
generating an advertisement with optimized advertising variable settings for the advertising target group; and
broadcasting the optimized advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A method for acquiring customer response data including optimum advertising variable settings for a plurality of advertising groups comprising the acts of:
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broadcasting a plurality of test advertisements with unique sets of advertisement variable settings;
analyzing broadcasted advertisement variable settings in relation to customer response information; and
generating a set of optimized advertisement variable settings for a plurality of advertising groups. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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64. A method for generating an advertisement with optimized advertising variable settings for an advertising target group comprising the acts of:
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creating advertisement components that include variations corresponding to at least one of a set of advertising variable settings; and
compiling an advertisement using the advertisement components that correspond to a set of optimized advertising variable settings for an advertising target group. - View Dependent Claims (65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89)
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90. A method for automatically broadcasting an efficient advertisement based on present customers comprising the acts of:
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identifying the current customers at a particular location;
optimizing a set of advertising variable settings with respect to the identified current customers; and
generating an advertisement in accordance with the optimized set of advertising variable settings. - View Dependent Claims (91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114)
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Specification