Systems and methods for optimizing advertising

• US 20050171843A1
• Filed: 11/08/2004
• Published: 08/04/2005
• Est. Priority Date: 02/03/2004
• Status: Abandoned Application

• Current Assignee: In-Store Broadcasting Network LLC (Stingray Group Inc.)
• Original Assignee: In-Store Broadcasting Network LLC (Stingray Group Inc.)
• Inventors: Powell, Robert H., Brazell, Robert
• Application Number:
  US10/983,789
• Publication Number:
  US 20050171843A1
• Time in Patent Office: Days
• US Class Current: 705/14.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H03G 3/32 the control being dependent upon ambient noise level or sound level

Abstract

The present invention relates to a method of optimizing advertising in response to customer data. One embodiment of the present invention relates to a method of acquiring data about the advertising preferences of particular groups of customers. For example, this data may include analyzing the shopping response of all married female shoppers over 40 years of age after a particular advertisement is played; this shopping response could then be compared with the shopping response of a similar group after a different advertisement is played. Another embodiment of the present invention relates to optimizing advertising variable settings with respect to acquired advertising data in an effort to identify optimized advertising variable settings for identifiable groups of customers. Yet another embodiment of the present invention relates to a method of generating an advertisement with optimized advertisement variable settings for an advertising target group. For example, if data indicates that a particular demographic responds to a male advertiser, the advertisement will be spoken with a male voice and played during that time period.

Claims

1. A method for optimizing an advertisement in response to customer data comprising the acts of:

acquiring customer response data including optimized advertising variable settings for a plurality of advertising groups;

identifying an advertising target group;

generating an advertisement with optimized advertising variable settings for the advertising target group; and

broadcasting the optimized advertisement.

2. The method of claim 1, wherein the advertisement is audio based.

3. The method of claim 1, wherein the advertisement is video based.

4. The method of claim 1, wherein the advertisement is visually based.

5. The method of claim 1, wherein the advertisement includes a smell.

6. The method of claim 1, wherein the act of acquiring customer response data including optimum advertising variable settings for a plurality of advertising groups further includes:

broadcasting a plurality of test advertisements with unique sets of advertisement variable settings;

analyzing broadcasted advertisement variable settings in relation to customer response information; and

generating a set of optimized advertisement variable settings for a plurality of advertising groups.

7. The method of claim 6, wherein the act of broadcasting a plurality of test advertisements with unique sets of advertisement variable settings further includes:

broadcasting a test advertisement with a known set of advertisement variable settings directed at a particular advertising group; and

recording the first customer response of the particular advertising group;

if there is not sufficient customer response data, adjusting the advertisement variable settings and re-broadcasting the test advertisement directed at the particular advertising group.

8. The method of claim 6, wherein the act of analyzing broadcasted advertisement variable settings in relation to customer response information further includes:

compiling customer response information from a customer response device for each of the plurality of broadcasted advertisements; and

correlating customer response information with the advertisement variable settings of a corresponding broadcasted advertisement.

9. The method of claim 8, wherein the customer response device is a point-of-sale device.

10. The method of claim 8, wherein the customer response device is an RFID device.

11. The method of claim 8, wherein the customer response device is a survey response device.

12. The method of claim 6, wherein the act of generating a set of optimized advertisement variable settings for a plurality of advertising groups further includes:

identifying advertising variable settings that indicate a particular advertising group will respond to an advertisement; and

compiling sets of advertising variable settings for various advertising target groups.

13. The method of claim 1, wherein the act of identifying an advertising target group is performed by analyzing current customer information through customer information devices.

14. The method of claim 13, wherein the customer information devices include a membership card.

15. The method of claim 13, wherein the customer information devices include a credit card related device.

16. The method of claim 1, wherein the act of generating an advertisement with optimized advertising variable settings for the advertising target group further includes:

creating advertisement components that include variations corresponding to at least one of the advertising variable settings; and

compiling an advertisement using the advertising components that correspond to the optimized advertising variable settings for the advertising target group.

17. The method of claim 1, wherein the advertising variable settings include frequency of the advertisement.

18. The method of claim 1, wherein the advertising variable settings include duration of the advertisement.

19. The method of claim 1, wherein the advertising variable settings include play time of the advertisement.

20. The method of claim 1, wherein the advertising variable settings include volume of the advertisement.

21. The method of claim 1, wherein the advertising variable settings include gender of the speaker in the advertisement.

22. The method of claim 1, wherein the advertising variable settings include inclusion of sound icons.

23. The method of claim 1, wherein the advertising variable settings include background music played in the advertisement.

24. The method of claim 1, wherein the advertising variable settings include sound effects played in the advertisement.

25. The method of claim 1, wherein the advertising variable settings include presence of pricing information in the advertisement.

26. The method of claim 1, wherein the advertising variable settings include variations in pricing in the advertisement.

27. The method of claim 1, wherein the advertising variable settings include variations in offer made in the advertisement.

28. The method of claim 1, wherein the advertising variable settings include value added content included in the advertisement.

29. The method of claim 1, wherein the advertising variable settings include seasonal related messaging included in the advertisement.

30. The method of claim 1, wherein the advertising variable settings include category promotions included in the advertisement.

31. The method of claim 1, wherein the advertising variable settings include variations on a product message included in the advertisement.

32. The method of claim 1, wherein the advertising variable settings include promotional offers included in the advertisement.

33. The method of claim 1, wherein the method may be implemented as a computer program product for implementation within a computer system.

34. The method of claim 1, wherein the advertising variable settings include smell icons.

35. A method for acquiring customer response data including optimum advertising variable settings for a plurality of advertising groups comprising the acts of:

broadcasting a plurality of test advertisements with unique sets of advertisement variable settings;

analyzing broadcasted advertisement variable settings in relation to customer response information; and

generating a set of optimized advertisement variable settings for a plurality of advertising groups.

36. The method of claim 35, wherein the advertisement is audio based.

37. The method of claim 35, wherein the advertisement is video based.

38. The method of claim 35, wherein the advertisement is visually based.

39. The method of claim 35, wherein the advertisement includes a smell.

40. The method of claim 35, wherein the act of broadcasting a plurality of advertisements with unique sets of advertisement variable settings further includes:

broadcasting a test advertisement with a known set of advertisement variable settings directed at a particular advertising group; and

recording the first customer response of the particular advertising group;

if there is not sufficient customer response data, adjusting the advertisement variable settings and re-broadcasting the test advertisement directed at the particular advertising group.

41. The method of claim 35, wherein the act of analyzing broadcasted advertisement variable settings in relation to customer response information further includes:

compiling customer response information from a customer response device for each of the plurality of broadcasted test advertisements; and

correlating customer response information with the advertisement variable settings of a corresponding broadcasted advertisement.

42. The method of claim 41, wherein the customer response device is a point-of-sale device.

43. The method of claim 41, wherein the customer response device is an RFID device.

44. The method of claim 41, wherein the customer response device is a survey response device.

45. The method of claim 35, wherein the act of generating a set of optimized advertisement variable settings for a plurality of advertising groups further includes:

identifying advertising variable settings that indicate a particular advertising group will respond to an advertisement; and

compiling sets of advertising variable settings for various advertising target groups.

46. The method of claim 35, wherein the advertising variable settings include frequency of advertisement.

47. The method of claim 35, wherein the advertising variable settings include duration of the advertisement.

48. The method of claim 35, wherein the advertising variable settings include play time of the advertisement.

49. The method of claim 35, wherein the advertising variable settings include volume of the advertisement.

50. The method of claim 35, wherein the advertising variable settings include gender of the speaker in the advertisement.

51. The method of claim 35, wherein the advertising variable settings include inclusion of sound icons.

52. The method of claim 35, wherein the advertising variable settings include background music played in the advertisement.

53. The method of claim 35, wherein the advertising variable settings include sound effects played in the advertisement.

54. The method of claim 35, wherein the advertising variable settings include presence of pricing information in the advertisement.

55. The method of claim 35, wherein the advertising variable settings include variations in pricing in the advertisement.

56. The method of claim 35, wherein the advertising variable settings include variations in offer made in the advertisement.

57. The method of claim 35, wherein the advertising variable settings include value added content included in the advertisement.

58. The method of claim 35, wherein the advertising variable settings include seasonal related messaging included in the advertisement.

59. The method of claim 35, wherein the advertising variable settings include category promotions included in the advertisement.

60. The method of claim 35, wherein the advertising variable settings include variations on a product message included in the advertisement.

61. The method of claim 35, wherein the advertising variable settings include promotional offers included in the advertisement.

62. The method of claim 35, wherein the method may be implemented as a computer program product for implementation within a computer system.

63. The method of claim 35, wherein the advertising variable settings include smell icons.

64. A method for generating an advertisement with optimized advertising variable settings for an advertising target group comprising the acts of:

creating advertisement components that include variations corresponding to at least one of a set of advertising variable settings; and

compiling an advertisement using the advertisement components that correspond to a set of optimized advertising variable settings for an advertising target group.

65. The method of claim 64, wherein the advertisement is audio based.

66. The method of claim 64, wherein the advertisement is video based.

67. The method of claim 64, wherein the advertisement is visually based.

68. The method of claim 64, wherein the advertisement includes a smell.

69. The method of claim 64, wherein the advertising components include audio advertisement components with various audio advertisement content that can be spliced together to adjust the advertisement variable settings of the advertisement.

70. The method of claim 64, wherein the advertising components include audio components with different speakers.

71. The method of claim 64, wherein the act of compiling an advertisement using the advertisement components that correspond to a set of optimized advertising variable settings for an advertising target group, further includes:

broadcasting a plurality of test advertisements with unique sets of advertisement variable settings;

analyzing broadcasted advertisement variable settings in relation to customer response information; and

generating a set of optimized advertisement variable settings for a plurality of advertising groups.

72. The method of claim 64, wherein the advertising variable settings include frequency of advertisement.

73. The method of claim 64, wherein the advertising variable settings include duration of the advertisement.

74. The method of claim 64, wherein the advertising variable settings include play time of the advertisement.

75. The method of claim 64, wherein the advertising variable settings include volume of the advertisement.

76. The method of claim 64, wherein the advertising variable settings include gender of the speaker in the advertisement.

77. The method of claim 64, wherein the advertising variable settings include inclusion of sound icons.

78. The method of claim 64, wherein the advertising variable settings include background music played in the advertisement.

79. The method of claim 64, wherein the advertising variable settings include sound effects played in the advertisement.

80. The method of claim 64, wherein the advertising variable settings include presence of pricing information in the advertisement.

81. The method of claim 64, wherein the advertising variable settings include variations in pricing in the advertisement.

82. The method of claim 64, wherein the advertising variable settings include variations in offer made in the advertisement.

83. The method of claim 64, wherein the advertising variable settings include value added content included in the advertisement.

84. The method of claim 64, wherein the advertising variable settings include seasonal related messaging included in the advertisement.

85. The method of claim 64, wherein the advertising variable settings include category promotions included in the advertisement.

86. The method of claim 64, wherein the advertising variable settings include variations on a product message included in the advertisement.

87. The method of claim 64, wherein the advertising variable settings include promotional offers included in the advertisement.

88. The method of claim 64, wherein the method may be implemented as a computer program product for implementation within a computer system.

89. The method of claim 64, wherein the advertising variable settings include smell icons.

90. A method for automatically broadcasting an efficient advertisement based on present customers comprising the acts of:

identifying the current customers at a particular location;

optimizing a set of advertising variable settings with respect to the identified current customers; and

generating an advertisement in accordance with the optimized set of advertising variable settings.

91. The method of claim 90, wherein the act of identifying the current customers at a particular location is performed by analyzing current customer information through customer information devices.

92. The method of claim 91, wherein the customer information devices include a membership card.

93. The method of claim 91, wherein the customer information devices include a credit card related device.

94. The method of claim 90, wherein the act of optimizing a set of advertising variable settings with respect to the identified current customers includes:

identifying an advertising group with the most customers present at the particular location at a particular time; and

selecting a set of optimized advertising variable settings with respect to the identified advertising group.

95. The method of claim 90, wherein the act of optimizing a set of advertising variable settings with respect to the identified current customers includes performing an optimization algorithm on the identified current customers present in the particular location in an effort to generate a set of advertising variable settings that is specifically optimized to the customers present in the particular location at one particular time.

96. The method of claim 90, wherein the act of generating an advertisement in accordance with the optimized set of advertising variable settings further includes:

creating advertisement components that include variations corresponding to at least one of a set of advertising variable settings; and

compiling an advertisement using the advertisement components that correspond to a set of optimized advertising variable settings for an advertising target group.

97. The method of claim 90, wherein the advertising variable settings include frequency of advertisement.

98. The method of claim 90, wherein the advertising variable settings include duration of the advertisement.

99. The method of claim 90, wherein the advertising variable settings include play time of the advertisement.

100. The method of claim 90, wherein the advertising variable settings include volume of the advertisement.

101. The method of claim 90, wherein the advertising variable settings include gender of the speaker in the advertisement.

102. The method of claim 90, wherein the advertising variable settings include inclusion of sound icons.

103. The method of claim 90, wherein the advertising variable settings include background music played in the advertisement.

104. The method of claim 90, wherein the advertising variable settings include sound effects played in the advertisement.

105. The method of claim 90, wherein the advertising variable settings include presence of pricing information in the advertisement.

106. The method of claim 90, wherein the advertising variable settings include variations in pricing in the advertisement.

107. The method of claim 90, wherein the advertising variable settings include variations in offer made in the advertisement.

108. The method of claim 90, wherein the advertising variable settings include value added content included in the advertisement.

109. The method of claim 90, wherein the advertising variable settings include seasonal related messaging included in the advertisement.

110. The method of claim 90, wherein the advertising variable settings include category promotions included in the advertisement.

111. The method of claim 90, wherein the advertising variable settings include variations on a product message included in the advertisement.

112. The method of claim 90, wherein the advertising variable settings include promotional offers included in the advertisement.

113. The method of claim 90, wherein the method may be implemented as a computer program product for implementation within a computer system.

114. The method of claim 90, wherein the advertising variable settings include smell icons.