Apparatus and methods for streamlined term adjustment
First Claim
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1. A method of modifying an electronic advertising campaign, comprising:
- determining terms of the advertising campaign, including a unit price;
receiving a proposed change to the unit price; and
automatically implementing the proposed change in real time to alter placement of an electronic advertisement related to the advertising campaign.
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Abstract
Embodiments consistent with the present invention enable an advertising client to vary terms of an advertising campaign automatically in order to react to changing business conditions. An advertising client and a publisher establish terms of an advertising campaign including a unit cost for placement of advertisements and a range of acceptable changes. The unit cost may use any pricing model, such as cost per mille, cost per click, or cost per action. During the advertising campaign, the advertising client may submit a change that is automatically implemented to alter the advertising campaign.
43 Citations
21 Claims
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1. A method of modifying an electronic advertising campaign, comprising:
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determining terms of the advertising campaign, including a unit price;
receiving a proposed change to the unit price; and
automatically implementing the proposed change in real time to alter placement of an electronic advertisement related to the advertising campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10)
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8. A method of modifying an online advertising campaign, comprising:
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determining terms of the advertising campaign, including a unit price and a range of acceptable changes;
receiving a proposed change to the unit price;
automatically determining whether the proposed change falls within the range of acceptable changes; and
when the proposed change falls within the range of acceptable changes, automatically calculating a number of units remaining in the advertising campaign based on the proposed change, and using the number of units remaining and the proposed change to direct placement of an online advertisement related to the advertising campaign. - View Dependent Claims (11, 12, 13, 14)
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15. A system for adjusting a term of an agreement for an electronic advertising campaign, comprising:
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a database that stores terms of the advertising campaign, including a range of acceptable changes; and
a change processor that receives a proposed change to a term of the advertising campaign, automatically determines whether the proposed change is within the range of acceptable changes, and when it is determined that the proposed change is within the range of acceptable changes, implements the proposed change by directing advertisement placement based on the proposed change. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification