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Apparatus, method and program for supporting purchase motivation analysis

  • US 20050171846A1
  • Filed: 04/01/2005
  • Published: 08/04/2005
  • Est. Priority Date: 01/17/2003
  • Status: Abandoned Application
First Claim
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1. A purchase motivation analysis supporting apparatus, comprising:

  • an access source extracting and storing unit for extracting and storing a link source URL each time there is an access moved from a web page having an advertisement image to a merchandise sales site by clicking the advertisement image;

    a first correspondence relation storing unit for storing a correspondence relation between each advertisement image and the link source URL; and

    a counting unit for counting, for each advertisement image, a number of accesses to the merchandise sales site by clicking the advertisement image based on stored contents of the first correspondence relation storing unit and the access source extracting and storing unit.

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