Apparatus, method and program for supporting purchase motivation analysis

• US 20050171846A1
• Filed: 04/01/2005
• Published: 08/04/2005
• Est. Priority Date: 01/17/2003
• Status: Abandoned Application

• Current Assignee: Fujitsu Limited
• Original Assignee: Fujitsu Limited
• Inventors: Moroo, Jun
• Application Number:
  US11/095,558
• Publication Number:
  US 20050171846A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

Each of sites 1a to 1c makes public the web page on which an advertisement image handled by a merchandise sales site (server 3) is posted. When each user has an incentive to purchase the merchandise by the advertisement image while referring to the web page from the user terminals 2a to 2c, he or she moves to the merchandise sales site by clicking the advertisement image, etc. The access source extracting and storing unit 11 of the server 3 extracts and stores link source information each time there is an access moved from the sites 1a to 1c by clicking the advertisement image. Then, for each predetermined period of time, the counting unit 12 counts a number of accesses gained by the advertisement image for each advertisement image and the counted result display unit 13 displays the counted results.

Claims

1. A purchase motivation analysis supporting apparatus, comprising:

an access source extracting and storing unit for extracting and storing a link source URL each time there is an access moved from a web page having an advertisement image to a merchandise sales site by clicking the advertisement image;

a first correspondence relation storing unit for storing a correspondence relation between each advertisement image and the link source URL; and

a counting unit for counting, for each advertisement image, a number of accesses to the merchandise sales site by clicking the advertisement image based on stored contents of the first correspondence relation storing unit and the access source extracting and storing unit.

5. The purchase motivation analysis supporting apparatus according to any one of claims 1, further comprising:

a third correspondence relation storing unit for storing a correspondence relation between each advertisement image and a preparer thereof; and

a reward deciding unit for deciding a reward to each preparer in accordance with store contents of the third correspondence relation storing unit and counted results of the number of accesses or points for each advertisement image obtained using the counting unit.

6. The purchase motivation analysis supporting apparatus according to any one of claims 1, further comprising

a fourth correspondence relation storing unit for, for each merchandise, corresponding one advertisement image or a plurality of advertisement images to the merchandise, wherein

the counting unit refers to the fourth correspondence storing unit and counts, for each merchandise, a number of accesses or points of each advertisement image in respect of the merchandise.

2. A purchase motivation analysis supporting apparatus, comprising:

an access source extracting and storing unit for extracting and storing a link source URL each time there is an access moved from a web page having an advertisement image to a merchandise sales site by clicking the advertisement image;

a first correspondence relation storing unit for storing a correspondence relation between each advertisement image and the link source URL; and

a counting unit for giving a point and counting the points, for each advertisement image, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access, based on stored contents of the first correspondence relation storing unit and the access source extracting and storing unit.

7. The purchase motivation analysis supporting apparatus according to any one of claims 2, wherein

in respect of the point, a high point is given in a case where the merchandise sales site is accessed and then a merchandise is purchased in comparison with a case where the merchandise sales site is only accessed.

3. A purchase motivation analysis supporting apparatus, comprising:

an access source extracting and storing unit for extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using a steganography technology, each time there is an access to a merchandise sales site based on an identification code;

a second correspondence relation storing unit for storing a correspondence relation between each advertisement image and the identification code; and

a counting unit for counting, for each advertisement image, a number of accesses to the merchandise sales site by clicking the advertisement image based on stored contents of the second correspondence relation storing unit and the access source extracting and storing unit.

4. A purchase motivation analysis supporting apparatus, comprising:

an access source extracting and storing unit for extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using a steganography technology, each time there is an access to a merchandise sales site based on an identification code;

a second correspondence relation storing unit for storing a correspondence relation between each advertisement image and the identification code; and

a counting unit for giving a point and counting the points, for each advertisement image, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access, based on stored contents of the second correspondence relation storing unit and the access source extracting and/or storing unit.

8. A purchase motivation analysis supporting method, comprising:

registering a correspondence relation between each advertisement image and a link source URL in advance;

extracting and storing a link source URL each time there is an access moved from a web page having an advertisement image to a merchandise sales site by clicking the advertisement image; and

counting, for each advertisement image, optionally or for each predetermined period of time, a number of accesses to the merchandise sales site moved from the advertisement image by clicking the advertisement image based on the stored link source URL and the registered correspondence relation.

9. A purchase motivation analysis supporting method, comprising:

registering a correspondence relation between each advertisement image and a link source URL in advance;

extracting and storing a link source URL each time there is an access moved from an optional web page having an advertisement image to a merchandise sales site by clicking the advertisement image; and

giving a point and counting the points, for each advertisement image, optionally or for each predetermined period of time, based on the stored link source URL and the registered correspondence relation, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access.

10. A purchase motivation analysis supporting method, comprising:

registering a correspondence relation between each advertisement image and an identification code in advance;

extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using steganography technology, each time there is an access to a merchandise sales site based on an identification code;

counting, for each advertisement image, optionally or for each predetermined period of time, a number of accesses to the merchandise sales site by clicking the advertisement image based on the stored link source URL and the registered correspondence relation.

11. A purchase motivation analysis supporting method, comprising:

registering a correspondence relation between each advertisement image and an identification code in advance;

extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using steganography technology, each time there is an access to a merchandise sales site based on an identification code; and

giving a point and counting the points for each advertisement image, optionally or for each predetermined period of time, based on the stored link source URL and the registered correspondence relation, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access.

12. A computer-readable storage medium storing a program for causing the computer to perform:

registering a correspondence relation between each advertisement image and a link source URL in advance;

extracting and storing the link source URL each time there is an access moved from an optional web page having an advertisement image to a merchandise sales site by clicking the advertisement image; and

counting, for each advertisement image, optionally or for each predetermined period of time, a number of accesses to the merchandise sales site by clicking the advertisement image based on the stored link source URL and the registered correspondence relation.

13. A computer-readable storage medium storing a program for causing the computer to perform:

registering a correspondence relation between each advertisement image and a link source URL in advance;

extracting and storing the link source URL each time there is an access moved from an optional web page having an advertisement image to a merchandise sales site by clicking the advertisement image; and

giving a point and counting the points for each advertisement image, optionally or for each predetermined period of time, based on the stored link source URL and the registered correspondence relation, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access.

14. A computer-readable storage medium storing a program for causing the computer to perform:

registering a correspondence relation between each advertisement image and the identification code in advance;

extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using steganography technology, each time there is an access to a merchandise sales site based on an identification code; and

counting, for each advertisement image, optionally or for each predetermined period of time, a number of accesses to the merchandise sales site by clicking the advertisement image based on the stored identification code and the registered correspondence relation.

15. A computer-readable storage medium storing a program for causing the computer to perform:

registering a correspondence relation between each advertisement image and the identification code in advance;

extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using steganography technology, each time there is an access to a merchandise sales site based on an identification code; and

giving a point and counting the points for each advertisement image, optionally or for each predetermined period of time, based on the stored identification code and the registered correspondence relation, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access.

16. A program for causing a computer to perform:

registering a correspondence relation between each advertisement image and a link source URL in advance;

extracting and storing the link source URL each time there is an access moved from an optional web page having an advertisement image to a merchandise sales site by clicking the advertisement image; and

counting, for each advertisement image, optionally or for each predetermined period of time, a number of accesses to the merchandise sales site by clicking the advertisement image based on the stored link source URL and the registered correspondence relation.

17. A program for causing a computer to perform:

registering a correspondence relation between each advertisement image and a link source URL in advance;

extracting and storing the link source URL each time there is an access moved from an optional web page having an advertisement image to a merchandise sales site by clicking the advertisement image; and

giving a point and counting the points for each advertisement image, optionally or for each predetermined period of time, based on the stored link source URL and the registered correspondence relation, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access.

18. A program for causing a computer to perform:

registering a correspondence relation between each advertisement image and an identification code in advance;

extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using steganography technology, each time there is an access to a merchandise sales site based on an identification code; and

counting, for each advertisement image, optionally or for each predetermined period of time, a number of accesses to the merchandise sales site by clicking the advertisement image based on the stored identification code and the registered correspondence relation.

19. A program for causing a computer to perform:

registering a correspondence relation between each advertisement image and an identification code in advance;

extracting and storing the identification code that is embedded in an advertisement image printed on a paper medium using steganography technology, each time there is an access to a merchandise sales site based on an identification code; and

giving a point and counting the points for each advertisement image, optionally or for each predetermined period of time, based on the stored identification code and the registered correspondence relation, in accordance with a number of accesses to the merchandise sales site by clicking the advertisement image and/or a number of merchandise purchases after the access.