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System and method for determining the desirability of video programming events using keyword matching

  • US 20050172318A1
  • Filed: 03/28/2005
  • Published: 08/04/2005
  • Est. Priority Date: 11/16/2000
  • Status: Active Grant
First Claim
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1. A method in a programmable computing device for determining the desirability of programming events, the method comprising executing processing comprising:

  • receiving metadata describing programming events, the metadata that describes a programming event being comprised of at least one of descriptive data and keyword data;

    determining a keyword match score for each programming event having a keyword match, wherein a keyword match is a match of the at least one of descriptive data and keyword data of the programming event metadata and a keyword of the at least one viewer profile, and ranking the programming events in accordance with the keyword match scores for each programming event.

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