System and method for performing Web based in-view monitoring
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatuses for performing dynamic Web-based market analysis are disclosed. A Web server presents a Web page including content to a user, via a browser located at the user'"'"'s computer or workstation. The content in the Web page may be provided by third party entities that pay predetermined fees to have the Web server render their content in a Web page. While the user views the site, detailed user activities associated with the content, including in-view activities associated with viewable content in the Web page, are collected in a client side data store. After a trigger event occurs, such as the client side data store fills up, the collected data is sent back to the Web server where its is stored in a server side data store. An analytical program executed by the Web server retrieves the collected response data from the data store and performs market analysis on the collected response data. The analytical program produces results associated with the effectiveness of the content included the Web page. A middleware program, executing in the Web server, retrieves the result data and produces billing records, that may also include content effectiveness reports, and sends the billing records to respective third party entities that supplied the content for billing and marketing purposes.
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Citations
85 Claims
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1-13. -13. (canceled)
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14. A system for performing dynamic Web-based marketing, the system comprising:
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a Web server for providing a Web page over a network, wherein the Web page includes content;
a plurality of third party nodes connected to the network;
a first plurality of users, each user located at a respective client node, for requesting and viewing the content in the Web page provided by the Web server, wherein each client node is connected to the Web server through the network;
a first client side program, executed at each client node, for collecting user response data associated with the content in the Web page provided to each client node, and sending the collected user response data to We a first server side data store via the Web server as event data; and
an analytical program, executing in the Web server, for analyzing the event data to determine user in-view characteristic data reflecting whether the content was visible or partially visible by each respective user, and to determine a proportion of the content that was visible when the content was only partially visible by a respective user, and producing result data in response to the analysis of the event data, wherein the result data is based on at least the analysis of the user in-view characteristic data. - View Dependent Claims (15, 16, 17, 18, 20, 21, 22, 23, 26, 73, 74, 75)
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19. (canceled)
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24-25. -25. (canceled)
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27-72. -72. (canceled)
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76. A method for monitoring in-view characteristics of content included in a web page, comprising:
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displaying a Web page including content having a target component on a display device of a computer system operated by a user;
monitoring user response data associated with the content in the Web page to determine a proportion of the target component that is displayed on the display device when the target component is only partially visible by the user; and
modifying the content of the Web page based on the user response data and determined proportion of the target component. - View Dependent Claims (77, 78)
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79. A method for performing dynamic Web-based marketing, comprising:
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providing a Web page including content having a target component;
requesting, by a plurality of client computers, the Web page;
displaying the Web page on a display device associated with each of the client computers, respectively;
monitoring, for each of the client computers, user response data associated with the content in the Web page to determine a proportion of the target component that is displayed on the client computer'"'"'s display device when the target component is only partially visible by a user operating the client computer; and
modifying the content of the Web page based on the user response data and determined proportion of the target component for each client computer. - View Dependent Claims (80, 81)
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82. A system for monitoring in-view characteristics of content included in a web page, comprising:
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a client computer, operated by a user, that displays a Web page including content having a target component on a display device, the client computer monitoring user response data associated with the content in the Web page to determine a proportion of the target component that is displayed on the display device when the target component is only partially visible by the user; and
a server computer that modifies the content of the Web page based on the user response data and determined proportion of the target component. - View Dependent Claims (84)
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83. A system for monitoring in-view characteristics of content included in a web page, comprising:
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a client computer, operated by a user, that displays a Web page including content having a target component on a display device, the client computer monitoring user response data associated with the content in the Web page; and
a server computer that determines a proportion of the target component that is displayed on the display device when the target component is only partially visible by the user and modifies the content of the Web page based on the user response data and determined proportion of the target component. - View Dependent Claims (85)
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Specification