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Method and system for measuring web site impact

  • US 20050177413A1
  • Filed: 02/11/2004
  • Published: 08/11/2005
  • Est. Priority Date: 02/11/2004
  • Status: Abandoned Application
First Claim
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1. A method for measuring an impact of a web site on an intent of at least one web site viewer to take a desired action relating to a product or service, wherein the web site comprises a collection of web pages that display information relating to the product or service, comprising:

  • presenting to the viewer a plurality of questions related to the web site, wherein at least one of the questions is presented upon the viewer taking an action indicating an intent to cease viewing any of the collection of web pages;

    receiving from the viewer a response to at least some of the plurality of questions; and

    calculating a metric, based on the response, indicating the impact.

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