Method and system for measuring web site impact
First Claim
1. A method for measuring an impact of a web site on an intent of at least one web site viewer to take a desired action relating to a product or service, wherein the web site comprises a collection of web pages that display information relating to the product or service, comprising:
- presenting to the viewer a plurality of questions related to the web site, wherein at least one of the questions is presented upon the viewer taking an action indicating an intent to cease viewing any of the collection of web pages;
receiving from the viewer a response to at least some of the plurality of questions; and
calculating a metric, based on the response, indicating the impact.
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Accused Products
Abstract
The impact of a web site on an intent of a web site viewer to take a desired action relating to a product or service is measured. The web site includes a collection of web pages that display information relating to the product or service. The viewer is presented with a plurality of questions related to the web site. At least one of the questions is presented upon the viewer exiting the web site. A response to at least some of the plurality of questions is received from the viewer. Based on the response, a metric is calculated, indicating the impact.
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Citations
10 Claims
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1. A method for measuring an impact of a web site on an intent of at least one web site viewer to take a desired action relating to a product or service, wherein the web site comprises a collection of web pages that display information relating to the product or service, comprising:
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presenting to the viewer a plurality of questions related to the web site, wherein at least one of the questions is presented upon the viewer taking an action indicating an intent to cease viewing any of the collection of web pages;
receiving from the viewer a response to at least some of the plurality of questions; and
calculating a metric, based on the response, indicating the impact. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for measuring an impact of a web site on an intent of at least one web site viewer at a workstation to take a desired action relating to a product or service, wherein the web site comprises a collection of web pages that display information relating to the product or service, comprising:
one or more servers for presenting to the viewer at the workstation a plurality of questions related to the web site, wherein at least one of the questions is presented upon the viewer taking an action indicating an intent to cease viewing any of the collection of web pages;
receiving from the viewer a response to at least some of the plurality of questions; and
calculating a metric, based on the response, indicating the impact.
Specification