Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service

• US 20050177419A1
• Filed: 03/22/2003
• Published: 08/11/2005
• Est. Priority Date: 03/23/2002
• Status: Active Grant

• Current Assignee: SK Planet Co., Ltd. (SK Telecom Co., Ltd.)
• Original Assignee: SK Planet Co., Ltd. (SK Telecom Co., Ltd.)
• Inventors: Choi, Jong Woo, Choi, Min Ju, Nam, Gi Seon, Kim, Kyeong Seok, Jeong, Eon Hwa, Hong, Sung Cheol
• Granted Patent: US 8,370,196 B2
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Abstract

The present invention relates to apparatus and method of providing a multimedia advertising service through a mobile communication network. In the present invention, a content server downloads ad contents to a mobile terminal along with content-displaying condition and the mobile terminal having received the ad contents displays the received ad contents according to the content-displaying condition when an event specified by the content-displaying condition occurs. Afterwards, a content-displayed history is uploaded to the content server by the mobile terminal.

Claims

1. A method for providing a multimedia advertising service by downloading multimedia contents from a server to a plurality of specified or unspecified mobile terminals on the basis of a wireless application protocol (WAP) push system in s mobile communication network, comprising the steps of:

(a) enabling the server to download at least one multimedia content and display condition information associated with the content; and

(b) when an event corresponding to the display condition information occurs, enabling the mobile terminal to execute and display the downloaded content according to the display condition information.

2. The method as set forth in claim 1, further comprising the step of;

(c) enabling the mobile terminal the upload the display history information associated with the displayed content to the server when the mobile terminal accesses the server to download the content.

3. The method as set forth in claim 1, wherein the display condition information comprises a corresponding content identifier (ID), a name of the event, a display time interval, the number of the displays on an interval-by-interval basis and a period of display time, which are linked to each other.

4. The method as set forth in claim 3, wherein the event comprises a terminal power-on state, terminal power-off state, short message service (SMS) message transmission state, call reception state, wireless Internet access state, wireless Internet release state, standby state, download screen display state and/or buffering screen display state.

5. The method as set forth in claim 1, wherein the display condition information is configured so that a plurality of contents associated with a single event can be periodically displayed.

6. The method set forth in claim 1, wherein the step (b) is selectively performed according to the corresponding mode setting the state of the mobile terminal.

18. The method as set forth in claim 3, wherein the display condition information is configured so that a plurality of contents associated with a single event can be periodically displayed.

7. An apparatus for controlling multimedia contents of a mobile terminal accessible to a wireless Internet for a multimedia advertising service, comprising:

download means for accessing a corresponding server in response to access information received on the basis of a wireless application protocol (WAP) push system and downloading a corresponding multimedia content and display condition information associated with the content from the server;

storage means for separately storing the downloaded content of display condition information;

monitoring means for monitoring various events occurring at a mobile terminal operation in real time;

scheduling means for scheduling a display of the corresponding multimedia content associated with a current event according to a result of the monitoring and the stored display information; and

content execution means for executing and displaying the corresponding multimedia content according to the schedule.

8. The apparatus as set forth in claim 7, wherein the download means performs a download operation with separating of combining simple image service (SIS), moving picture experts group (MPEG), wavelet, flash and/or 3D-based contents.

9. The apparatus as set forth in claim 8, wherein the download means discriminates various contents on a content-by-content basis, and stores the discriminated contents in the storage means.

10. The apparatus as set forth in claim 8, wherein the content execution means comprises:

a multimedia player for reproducing the multimedia content.

11. The apparatus as set forth in claim 7, wherein the storage means stores the display history information associated with the displayed content.

12. A method for controlling multimedia contents of a mobile terminal accessible to a wireless Internet for a multimedia advertising service, comprising the steps of:

(a) accessing a corresponding sever in response to access information received n the basis if a wireless application protocol (WAP) push system and downloading a corresponding multimedia content and display condition information associated with a content from the server;

(b) separately storing the downloaded content and display condition information;

(c) monitoring various events occurring at a mobile terminal operation in real time;

(d) scheduling a display of the corresponding multimedia content associated with a current event according to a result of the monitoring and the stored display condition information;

(e) executing and displaying the corresponding multimedia content according to the schedule;

(f) storing the display history information associated with the displayed content; and

(g) providing the stored display history information to the server.

13. The method as set forth in claim 12, wherein the step (g) is carried out when the mobile terminal accesses the server at step (a).

14. The method as set forth in claim 12, wherein the access information is received in the form of a short message.

15. The method as set forth in claim 12, wherein the step (a) comprises the steps of:

determining a state of a corresponding service mode setting when the access information is received, and

wherein a step subsequent to the determination is selectively performed.

16. The method as set forth in claim 15, wherein a step of setting a service mode comprises the steps of:

accessing the server on the basis of the access information received through a short message to send a service request or service release request; and

setting the service mode to an on or off state in response to a service request-related response message or service release request-related response message.

17. The method as set forth in claim 15, wherein a step of setting a service mode comprises the steps of:

accessing the server on the basis of a user'"'"'s manipulation to send a service request or service release request; and

setting the service mode to an on or off state in response to a service request-related response message or service release request-related response message.