Advertisement distribution apparatus and advertisement distribution method
First Claim
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1. An advertisement distribution apparatus comprising:
- a storage device that stores in memory a plurality of sets of advertisement data from a plurality of advertisers;
a ratio calculation device that calculates a ratio at which the plurality of sets of advertisement data are to be transmitted to vehicles for displaying the advertisement (hereafter referred to as advertisement displaying vehicles);
a selection device that selects advertisement data to be transmitted to each advertisement displaying vehicle among the plurality of sets of advertisement data stored in the storage device based upon the ratio calculated by the ratio calculation device; and
a data transmission device that transmits the advertisement data selected by the selection device to the individual advertisement displaying vehicles.
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Abstract
From a plurality of sets of advertisement data stored at a local server, specific advertisement data to be transmitted to an advertisement displaying vehicle are selected based upon different remuneration offered by individual advertisers for advertisement display and the advertisement data thus selected are transmitted to the advertisement displaying vehicle. As a result, overexposure of an advertisement from a specific advertiser is prevented.
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Citations
9 Claims
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1. An advertisement distribution apparatus comprising:
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a storage device that stores in memory a plurality of sets of advertisement data from a plurality of advertisers;
a ratio calculation device that calculates a ratio at which the plurality of sets of advertisement data are to be transmitted to vehicles for displaying the advertisement (hereafter referred to as advertisement displaying vehicles);
a selection device that selects advertisement data to be transmitted to each advertisement displaying vehicle among the plurality of sets of advertisement data stored in the storage device based upon the ratio calculated by the ratio calculation device; and
a data transmission device that transmits the advertisement data selected by the selection device to the individual advertisement displaying vehicles. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An advertisement distribution apparatus comprising:
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a storage means for storing in memory a plurality of sets of advertisement data from a plurality of advertisers;
a ratio calculation means for calculating a ratio at which the plurality of sets of advertisement data are to be transmitted to vehicles for displaying the advertisement (hereafter referred to as advertisement displaying vehicles);
a selection means for selecting advertisement data to be transmitted to each advertisement displaying vehicle from the plurality of sets of advertisement data stored in the storage means based upon the ratio calculated by the ratio calculation means; and
a data transmission means for transmitting the advertisement data selected by the selection means to the individual advertisement displaying vehicles.
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9. An advertisement distribution method for transmitting advertisement data from a plurality of roadside servers at which the advertisement data are stored to vehicles for displaying the advertisement (hereafter referred to as advertisement displaying vehicles) present within communication ranges of roadside antennas installed in correspondence to the individual roadside servers via the roadside antennas so as to enable the advertisement displaying vehicles having received the advertisement data to display the advertisement data, wherein:
the roadside servers each adjust the ratio at which a plurality of sets of advertisement data from individual advertisers are to be transmitted to the advertisement displaying vehicles.
Specification