Incentives based upon active key sniffing

• US 20050177427A1
• Filed: 10/27/2004
• Published: 08/11/2005
• Est. Priority Date: 10/27/2003
• Status: Abandoned Application

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Mount, Jeff, Clack, Jim, Gardenswartz, Will, Greenfield, Steve
• Application Number:
  US10/973,456
• Publication Number:
  US 20050177427A1
• Time in Patent Office: Days
• US Class Current: 705/14.380
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]

Abstract

A method and system for issuing incentives based on pressing certain mechanical or virtual keys on a POS system where such keys correspond to products, totals, sub-totals and other functions normally associated with a POS keyboard and the location of such keys are in a constant state of flux. A system and method for harvesting the information that describes the name and location of keys and using this information to issue incentives to a consumer at the POS terminal.

Claims

1. A computer network implemented method comprising:

transmitting a lookup table in association with a store identification from a POS central computer to an incentive central computer;

transmitting said lookup table from said incentive central computer to an incentive local computer for a store associated with said store identification; and

converting in said local incentive computer POS terminal data signals propagating on a sniffer line to product codes based at least in part on said lookup table stored in said local incentive computer.

2. The method of claim 1, wherein said POS central computer can transmit data to said incentive central computer via a network.

3. The method of claim 2, wherein said network is the Internet.

4. The method of claim 2, wherein said network is a private digital corporate network.

5. The method of claim 2, wherein said network is a dial-up network.

6. The method of claim 2, wherein said transmitting from said POS central computer to said incentive central computer is via said network.

7. The method of claim 1, wherein each record in said lookup table has fields for at least product code, description of product, price 1 of product, and sequence of keys pressed.

8. The method of claim 1, wherein said POS central computer comprises an associated central processor, memory, input, and output devices.

9. The method of claim 1, wherein said POS central computer is associated with a local store information database.

10. The method of claim 1, wherein said incentive central computer comprises an associated central processor, memory, input, and output devices.

11. The method of claim 1, wherein said incentive central computer is associated with a purchase data database configured to store purchase data and a criteria data database configured to store criteria applicable at least to purchase data.

12. The method of claim 1, wherein said incentive central computer is connected to said incentive local computer via a network.

13. The method of claim 12, wherein said transmitting from said incentive central computer to said incentive local computer is via said network.

14. The method of claim 12, wherein said network wherein said network is the Internet.

15. The method of claim 12, wherein said network is a private digital corporate network.

16. The method of claim 12, wherein said network is a dial-up network.

17. The method of claim 1, wherein said incentive local computer comprises an associated central processor, memory, input, and output devices.

18. The method of claim 1, wherein said incentive local computer has a memory storing said lookup table, purchase data database to store purchase data and a criteria data database configured to store criteria applicable at least to purchase data.

19. The method of claim 18, wherein a record in said lookup table database contains at least the fields product code, description of product, price 1 of product, and sequence of keys pressed.

20. The method of claim 18, wherein a record in said purchase data database contains at least the fields consumer identification, product code, product purchase price, and date of transaction.

21. The method of claim 18, wherein a record in said criteria data database contains fields for at least:

incentive description, incentive start date, incentive expiration date, product code, criteria for issuing incentive, and price number.

22. The method of claim1, wherein said incentive local computer connects to a printer associated with at least one POS terminal.

23. The method of claim 22, wherein said printer is designed to communicate using at least two network protocols.

24. The method of claim 1, wherein said POS terminal data signals comprise data for transaction ID, lane number, sequence of keys for purchase, number of items in purchase data, and price number.

25. The method of claim 1, wherein said sniffer line is a line that connects to or otherwise detects said POS terminal data signals as a data stream being transmitted from a POS terminal to a POS computer.

26. The method of claim 25, wherein said POS terminal and said POS computer are connected by a POS terminal line that does not connect to a voltage divider so that there is minimal impedance on said POS terminal line.

27. The method of claim 25, wherein said sniffer line propagates said digital signal to an input of said incentive local computer.

28. The method of claim 1, wherein said product codes are defined by a corporation.

29. The method of claim 1, wherein said POS terminal data signals originate from a POS terminal.

30. The method of claim 29, wherein said POS terminal includes an image touch screen.

31. The method of claim 29, wherein said POS terminal connects to at least one of an order station sensor, a payment sensor, a pickup station sensor, a POS input device, an order station, a payment station, and a printer associated with a pickup station.

32. The method of claim 25, wherein said POS computer is associated with a POS database configured to store data received in at least one POS terminal.

33. The method of claim 25, wherein said POS computer comprises an associated central processor, memory, input, and output devices.

34. The method of claim 25, wherein said POS computer is connected to POS central computer via a network.

35. The method of claim 34, wherein said network is the Internet.

36. The method of claim 34, wherein said network is a private digital corporate network.

37. The method of claim 34, wherein said network is a dial-up network.

38. The method of claim 1, further comprising said incentive local computer analyzing said converted POS terminal data signals.

39. The method of claim 38, further comprising said incentive local computer generating an incentive based on said converted POS terminal data signals.

40. The method of claim 1, wherein each record in said lookup table has fields for at least product code, description of product, price 1 of product, price 2 of product, price 3 of product, price 4 of product, price 5 of product, price 6 of product, and sequence of keys pressed.

41. The method of claim 18, wherein a record in said lookup table database contains at least the fields product code, description of product, price 1 of product, price 2 of product, price 3 of product, price 4 of product, price 5 of product, price 6 of product, and sequence of keys pressed.

42. The method of claim 18, wherein said record in said purchase data database further comprises transaction ID, lane number, number of items purchased, price number, product description, time of transaction, time at a order station, time at a payment station, and time at a pickup station.

43. The method of claim 23, wherein said printer is designed or configured to communicate to each of two separate computers using one protocol for each of those computers.

89. The method of claim 1, wherein a price number is selected based on said product code.

44. A computer network system comprising:

a POS central computer;

an incentive central computer;

a POS terminal;

an incentive local computer;

a sniffer line;

a lookup table data structure associating data signals with product codes;

wherein said POS central computer is configured to transmit a lookup table having said lookup table data structure in association with a store identification to said incentive central computer;

wherein said incentive central computer is configured to transmit said lookup table to said incentive local computer for a store associated with said store identification; and

wherein said local incentive computer converts POS terminal data signals propagating on said sniffer line to product codes based at least in part on data stored in said lookup table stored in said local incentive computer.

45. The system of claim 44, wherein said POS central computer is configured to transmit data to said incentive central computer via a network.

46. The system of claim 45, wherein said network is the Internet.

47. The system of claim 45, wherein said network is a private digital corporate network.

48. The system of claim 45, wherein said network is a dial-up network.

49. The system of claim 45, wherein said POS central computer is configured to transmit said lookup table to said incentive central computer via said network.

50. The system of claim 44, wherein each record in said lookup table has fields for at least product code, description of product, price 1 of product, and sequence of keys pressed.

51. The system of claim 44, wherein said POS central computer comprises an associated central processor, memory, input, and output devices.

52. The system of claim 44, wherein said POS central computer is associated with a local store information database.

53. The system of claim 44, wherein said incentive central computer comprises an associated central processor, memory, input, and output devices.

54. The system of claim 44, wherein said incentive central computer is associated with a purchase data database configured to store purchase data and a criteria data database configured to store criteria applicable at least to purchase data.

55. The system of claim 44, wherein said incentive central computer is connected to said incentive local computer via a network.

56. The system of claim 55, wherein said incentive central computer is configured to transmit said lookup table to said incentive local computer via said network.

57. The system of claim 55, wherein said network wherein said network is the Internet.

58. The system of claim 55, wherein said network is a private digital corporate network.

59. The system of claim 55, wherein said network is a dial-up network.

60. The system of claim 44, wherein said incentive local computer comprises an associated central processor, memory, input, and output devices.

61. The system of claim 44, wherein said incentive local computer has a memory storing said lookup table, purchase data database to store purchase data and a criteria data database configured to store criteria applicable at least to purchase data.

62. The system of claim 61, wherein a record in said lookup table database contains at least the fields product code, description of product, price 1 of product, and sequence of keys pressed.

63. The system of claim 61, wherein a record in said purchase data database contains at least the fields consumer identification, product code, product purchase price, and date of transaction.

64. The system of claim 61, wherein a record in said criteria data database contains fields for at least:

incentive description, incentive start date, incentive expiration date, product code, criteria for issuing incentive, and price number.

65. The system of claim 44, wherein said incentive local computer connects to a printer associated with at least one POS terminal.

66. The system of claim 65, wherein said printer is designed to communicate using at least two network protocols.

67. The system of claim 44, wherein said POS terminal data signals comprise data for transaction ID, lane number, sequence of keys for purchase, number of items in purchase data, and price number.

68. The system of claim 44, wherein said sniffer line is a line that connects to or otherwise detects said POS terminal data signals as a data stream being transmitted from a POS terminal to a POS computer.

69. The system of claim 68, wherein said POS terminal and said POS computer are connected by a POS terminal line that does not connect to a voltage divider so that there is minimal impedance on said POS terminal line.

70. The system of claim 68, wherein said sniffer line is configured to propagate said digital signal to an input of said incentive local computer.

71. The system of claim 44, wherein said product codes are defined by a corporation.

72. The system of claim 44, wherein said POS terminal data signals originate from a POS terminal.

73. The system of claim 72, wherein said POS terminal includes an image touch screen.

74. The system of claim 72, wherein said POS terminal connects to at least one of an order station sensor, a payment sensor, a pickup station sensor, a POS input device, an order station, a payment station, and a printer associated with a pickup station.

75. The system of claim 72, wherein said POS computer is associated with a POS database configured to store data received in at least one POS terminal.

76. The system of claim 72, wherein said POS computer comprises an associated central processor, memory, input, and output devices.

77. The system of claim 72, wherein said POS computer is connected to POS central computer via a network.

78. The system of claim 77, wherein said network is the Internet.

79. The system of claim 77, wherein said-network is a private digital corporate network.

80. The system of claim 77, wherein said network is a dial-up network.

81. The system of claim 44, wherein said incentive local computer is configured to analyze said converted POS terminal data signals.

82. The system of claim 81, wherein said incentive local computer is configured to generate an incentive based on said converted POS terminal data signals.

83. The system of claim 44, wherein each record in said lookup table has fields for at least product code, description of product, price 1 of product, price 2 of product, price 3 of product, price 4 of product, price 5 of product, price 6 of product, and sequence of keys pressed.

84. The system of claim 61, wherein a record in said lookup table database contains at least the fields product code, description of product, price 1 of product, price 2 of product, price 3 of product, price 4 of product, price 5 of product, price 6 of product, and sequence of keys pressed.

85. The system of claim 61, wherein said record in said purchase data database further comprises transaction ID, lane number, number of items purchased, price number, product description, time of transaction, time at a order station, time at a payment station, and time at a pickup station.

86. The system of claim 66, wherein said printer is designed or configured to communicate to each of two separate computers using one protocol for each of those computers.

90. The system of claim 44, wherein a price number is selected based on said product code.

87. A computer network implemented system comprising:

structure for transmitting a lookup table in association with a store identification from a POS central computer to an incentive central computer;

structure for transmitting said lookup table from said incentive central computer to an incentive local computer for a store associated with said store identification; and

structure for converting in said local incentive computer POS terminal data signals propagating on a sniffer line to product codes based at least in part on said lookup table stored in said local incentive computer.

88. A computer network implemented system comprising:

means for transmitting a lookup table in association with a store identification from a POS central computer to an incentive central computer;

means for transmitting said lookup table from said incentive central computer to an incentive local computer for a store associated with said store identification; and

means for converting in said local incentive computer POS terminal data signals propagating on a sniffer line to product codes based at least in part on said lookup table stored in said local incentive computer.