Broker system for combining computer gaming and advertising
First Claim
Patent Images
1. A system comprising:
- a broker site connected to an access aggregation network for registering games and for licensing registered games for receiving advertising from advertising sites in communication with the access aggregation network, the broker site having data stored therein for maintaining an inventory of characteristics of registered games, the characteristics relevant for advertising.
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Accused Products
Abstract
Disclosed is a broker mediated advertisable gaming environment. The gaming environment communicates with a broker or a server, the broker or server site maintains an inventory of characteristics of registered games, the characteristics relevant for advertising. When a broker is communicated with, the system has gaming sites and advertising sites connected to an access aggregation network and the broker site is connected to the access aggregation network for registering games provided from gaming sites and for licensing registered games for advertising to advertising sites.
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Citations
33 Claims
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1. A system comprising:
a broker site connected to an access aggregation network for registering games and for licensing registered games for receiving advertising from advertising sites in communication with the access aggregation network, the broker site having data stored therein for maintaining an inventory of characteristics of registered games, the characteristics relevant for advertising. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for spot management within a gaming environment supporting in game advertising comprising:
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providing a game comprising a plurality of spots, each spot for supporting dynamic content delivery for being inserted within the spot during execution of the game;
registering the game comprising the plurality of spots with one of a broker site and a server site, the registered game for during execution receiving content for insertion into spots from a source external to the system on which the game executes during execution thereof; and
enabling fewer than all of the plurality of spots for advertising. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system comprising:
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a server for controlling in game advertising for games registered therewith;
a database accessible to the server, the database including entries relating a plurality of games to a plurality of spots, the plurality of spots each having an associated game and associated advertising data, the associated advertising data for use in retrieving advertising data for being communicated to the associated game for insertion within each spot;
a transceiver for communicating with a system on which a game is executed during execution thereof. - View Dependent Claims (31, 32)
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33. A system comprising:
a broker site connected to an access aggregation network for registering games and for licensing registered games for receiving advertising from advertising sites in communication with the access aggregation network, the broker site having data stored therein for maintaining an inventory of characteristics of registered games, the characteristics relevant for advertising, the broker for receiving a communication relating to a game and for determining an advertising site and advertising data for provision from the advertising site in response to the communication, the advertising site other than the broker site.
Specification