Broker system for combining computer gaming and advertising

• US 20050177431A1
• Filed: 02/11/2005
• Published: 08/11/2005
• Est. Priority Date: 02/11/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Willis, Daniel, Godse, Dhananjay
• Application Number:
  US11/055,175
• Publication Number:
  US 20050177431A1
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0223 based on inventory
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Disclosed is a broker mediated advertisable gaming environment. The gaming environment communicates with a broker or a server, the broker or server site maintains an inventory of characteristics of registered games, the characteristics relevant for advertising. When a broker is communicated with, the system has gaming sites and advertising sites connected to an access aggregation network and the broker site is connected to the access aggregation network for registering games provided from gaming sites and for licensing registered games for advertising to advertising sites.

Claims

1. A system comprising:

a broker site connected to an access aggregation network for registering games and for licensing registered games for receiving advertising from advertising sites in communication with the access aggregation network, the broker site having data stored therein for maintaining an inventory of characteristics of registered games, the characteristics relevant for advertising.

2. A system according to claim 1 comprising a processor for receiving game data and spot data relating to the game, the processor for storing within the inventory, the spot data in association with the game.

3. A system according to claim 1 comprising a processor for receiving game data and spot data relating to the game, the processor for automatically registering the game.

4. A system according to claim 1 comprising a processor for receiving game data and spot data relating to the game, the processor for automatically registering the game and for automatically creating within the inventory an entry corresponding to a spot within a game and automatically registering the spot.

5. A system according to claim 1, wherein the games registered at the broker site each have a characteristic relating to a spot relevant to advertising.

6. A system according to claim 5, wherein the spot is a spot selected from a group consisting of a hard spot, a soft spot, an enabled spot, and an available spot.

7. A system according to claim 6, wherein the inventory of characteristics comprises data relating to available spots.

8. A system according to claim 6, wherein the inventory of characteristics comprises data relating to enabled spots.

9. A system according to claim 1, comprising:

receiving communication from at least one of a game in execution and a server for distributing advertising content to a game in execution, wherein the inventory of characteristics comprises demographic information relating to games to which advertising content is provided.

10. A system according to claim 9, wherein the demographic information includes geo-location information relating to a location at which a game is in execution.

11. A system according to claim 1 comprising:

receiving communication from at least one of a game in execution and a server for distributing advertising content to a game in execution, wherein the inventory of characteristics comprises security information relating to at least one of the game in execution and the server.

12. A system according to claim 1, wherein the inventory of characteristics comprises impression-count information relating to each spot, the impression count information based on a number of impressions of advertising content upon a player of a game in execution and having communicated with the broker.

13. A method for spot management within a gaming environment supporting in game advertising comprising:

providing a game comprising a plurality of spots, each spot for supporting dynamic content delivery for being inserted within the spot during execution of the game;

registering the game comprising the plurality of spots with one of a broker site and a server site, the registered game for during execution receiving content for insertion into spots from a source external to the system on which the game executes during execution thereof; and

enabling fewer than all of the plurality of spots for advertising.

14. A method according to claim 13 comprising receiving game data and spot data relating to the game;

and storing within the inventory, the spot data in association with the game.

15. A method according to claim 13 comprising:

receiving game data and spot data relating to the game;

automatically registering the game.

16. A method according to claim 13 comprising:

receiving game data and spot data relating to the game,

automatically registering the game;

automatically creating within the inventory an entry corresponding to a spot within a game; and

automatically registering the spot.

17. A method according to claim 16 comprising:

automatically registering advertising content against the automatically registered spot.

18. A method according to claim 13, wherein the plurality of spots are selected from a group containing soft spots and hard spots.

19. A method according to claim 13, wherein the game is registered with a broker site.

20. A method according to claim 19, wherein enabling is performed by modifying data stored within the broker site.

21. A method according to claim 20, wherein the data modified is stored within a database including characteristic data relating to a plurality of spots within each of a plurality of games.

22. A method according to claim 13, wherein the game is registered with a server site.

23. A method according to claim 22, wherein enabling is performed by modifying data stored within the server site.

24. A method according to claim 23, wherein the data modified is stored within a database including characteristic data relating to a plurality of spots within each of a plurality of games.

25. A method according to claim 13 comprising modifying characteristics of spots within a game, the spots supporting insertion of advertising content therein, modifying performed after the game has been distributed without modifying game executable code of the game.

26. A method according to claim 13 comprising:

after a game has already been released

disabling an enabled spot, and

enabling another spot for advertising.

27. A method according to claim 26, wherein the steps of disabling and enabling of spots are performed automatically.

28. A method according to claim 27 wherein the automatic disabling and enabling of a known spot is performed in dependence upon a reported count of a number of times the known spot is impressed upon a player of the game.

29. A method according to claim 26, wherein the steps of disabling and enabling are performed while a game comprising spots is being executed.

30. A system comprising:

a server for controlling in game advertising for games registered therewith;

a database accessible to the server, the database including entries relating a plurality of games to a plurality of spots, the plurality of spots each having an associated game and associated advertising data, the associated advertising data for use in retrieving advertising data for being communicated to the associated game for insertion within each spot;

a transceiver for communicating with a system on which a game is executed during execution thereof.

31. A system according to claim 30 comprising:

data stored within the database indicative of a status of at least some spots, the status comprising enabled and disabled.

32. A system according to claim 31 wherein the server comprises means for modifying a status of a spot after a game is published and absent modifying the game executable code of the game for which the spot status is indicated.

33. A system comprising:

a broker site connected to an access aggregation network for registering games and for licensing registered games for receiving advertising from advertising sites in communication with the access aggregation network, the broker site having data stored therein for maintaining an inventory of characteristics of registered games, the characteristics relevant for advertising, the broker for receiving a communication relating to a game and for determining an advertising site and advertising data for provision from the advertising site in response to the communication, the advertising site other than the broker site.