System for utilizing information carriers in commercially used facilities
First Claim
1. A system for utilizing information carriers in commercially used facilities such as, for example, shopping centers, leisure facilities and the like, having a number of goods stores and possibly restaurants of similar supply structures reachable via corridors connecting them with each other and a number of more or less centrally arranged payment cashier stations and a sign-posting system using information boards and further a system of information carriers conveying textual, graphic and/or acoustic advertising or other messages, whereby the shoppers are offered carts or other transport means for transporting their purchases and/or other items at least within the commercially used facility characterized in that a number of information carriers is arranged over the floor space of the commercially used facility and said information carriers, to which, along with triggering for outputting a standard display, a device for triggering for outputting at least one, preferably a number of different advertising displays is associated and wherein the triggering of the information carriers can be switched by signal emitters, each of which emit a signal that is characteristic for a specific transport cart.
1 Assignment
0 Petitions
Accused Products
Abstract
Disclosed is a system for utilizing existing information carriers used for advertising purposes or for directing traffic in shopping centers, leisure facilities and similar commercially used facilities which comprise goods stores and possibly restaurants or similar supply structures that are accessible and connected to each other via corridors and in which facility-owned means of transport (2) are made available to the public for transporting purchases and/or other objects. A plurality of information carriers is disposed across the surface area of the commercially used facility. A triggering device issuing at least one, preferably a number of different advertisements is assigned to said information carriers in addition to a triggering device issuing a standard message. The triggering device of the information carriers (7) can be switched over by means of sensors, each of which emits a signal that is characteristic of a specific transport vehicle.
12 Citations
16 Claims
-
1. A system for utilizing information carriers in commercially used facilities such as, for example, shopping centers, leisure facilities and the like, having a number of goods stores and possibly restaurants of similar supply structures reachable via corridors connecting them with each other and a number of more or less centrally arranged payment cashier stations and a sign-posting system using information boards and further a system of information carriers conveying textual, graphic and/or acoustic advertising or other messages, whereby the shoppers are offered carts or other transport means for transporting their purchases and/or other items at least within the commercially used facility
characterized in that a number of information carriers is arranged over the floor space of the commercially used facility and said information carriers, to which, along with triggering for outputting a standard display, a device for triggering for outputting at least one, preferably a number of different advertising displays is associated and wherein the triggering of the information carriers can be switched by signal emitters, each of which emit a signal that is characteristic for a specific transport cart.
Specification