System and method of co-branding pages over a network
First Claim
1. A method of co-branding pages sent over a network, the network having a plurality of referring sites and a destination site, the method comprising:
- receiving a request from a user for a page of the destination site, wherein the user was referred to the destination site by one of the plurality of referring sites, after receiving the request, the destination site generating a page comprising a visual representation of the brand of the referring site, a visual representation of the brand of the destination site, and text or graphics relating to products or services offered via the destination site, wherein the brand of the referring location is one of a plurality of brands stored and accessible by the destination site, transmitting the page to a user, transmitting tracking information to the entity operating the referring site that referred the user to the destination site, wherein the tracking information includes information relating the user'"'"'s transaction for products or services offered via the destination site.
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Accused Products
Abstract
The present server based communications system provides dynamic customization of hypertext tagged documents presented to clients accessing the system. The customization, which pertains to the content of the documents, is based on the specific requirements of a class to which the client belongs to. The class may be defined by the identity of the source which refers the client to the system. The system utilizes a database which dynamically retrieves stored data in response to a server software tool which configures the data into hypertext tagged documents. The system utilizes a dynamic token scheme to pass the identity of the referring network site from document to document to eventual purchase document accessed by the client through the hypertext tags.
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Citations
19 Claims
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1. A method of co-branding pages sent over a network, the network having a plurality of referring sites and a destination site, the method comprising:
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receiving a request from a user for a page of the destination site, wherein the user was referred to the destination site by one of the plurality of referring sites, after receiving the request, the destination site generating a page comprising a visual representation of the brand of the referring site, a visual representation of the brand of the destination site, and text or graphics relating to products or services offered via the destination site, wherein the brand of the referring location is one of a plurality of brands stored and accessible by the destination site, transmitting the page to a user, transmitting tracking information to the entity operating the referring site that referred the user to the destination site, wherein the tracking information includes information relating the user'"'"'s transaction for products or services offered via the destination site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 19)
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10. A method of co-branding pages sent over a network, the network having a plurality of referring sites and a destination site, the method comprising:
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storing a plurality of brands such that a least one brand is associated with each of the plurality of referring sites and the stored brands are accessible by the destination site, receiving a request from a user for a page of the destination site, wherein the user was referred to the destination site by one of the plurality of referring sites, after receiving the request, the destination site generating a page comprising a visual representation of the brand of the referring site, a visual representation of the brand of the destination site, and text or graphics relating to products or services offered via the destination site, and transmitting the page to a user. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification