Method and system for advertisement campaign optimization

• US 20050182676A1
• Filed: 02/17/2004
• Published: 08/18/2005
• Est. Priority Date: 02/17/2004
• Status: Abandoned Application

• Current Assignee: Brian Ka Kui Chan
• Original Assignee: Brian Ka Kui Chan
• Inventors: Chan, Brian Ka Kui
• Application Number:
  US10/779,003
• Publication Number:
  US 20050182676A1
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns

Abstract

A system and method is disclosed for optimizing advertisement campaigns in consideration data including information not relating to the advertisement campaigns according to the advertisement network server. A campaign optimization unit optimizes advertisement campaign in consideration of data retrieve from data servers including local advertisement network server and external data servers that physically located away from the advertisement network server. Information collectors are used to obtain, collect, and validate data from local ad network server, and data from various sources via network. The system will consider any authorized information in order to maximize the effectiveness of automatic campaign optimization.

Claims

1. A system for optimizing one or more advertisement campaigns for an advertiser, said system comprising:

a) means for obtaining second information not relating to said advertisement campaigns according to an advertisement network server during a period of time whereby said advertisers can use irrelevant data to optimize said advertisement campaigns if said advertisers want;

b) processing means for receiving said obtained second information, collecting said obtained second information relating to advertisement campaigns according to one or more optimization methods, and validating said collected second information according to said optimization methods;

c) means for obtaining one or more optimizer decisions related to said one or more advertisement campaigns according to said one or more optimization methods;

d) and, means for updating one or more storage means for storing said optimizer decisions.

2. The system as claimed in claim 1, wherein said means for obtaining said second information includes:

means for retrieving said second information from said advertisement network server, and means communicable with said advertisement network server for receiving said second information from one or more external data servers physically located away from said advertisement network server whereby advertiser can use data originated externally to optimize said advertisement campaigns.

3. The system as claimed in claim 2, further including means for obtaining first information including data relating to said one or more advertisement campaigns according to said advertisement network server.

4. The system as claimed in claim 2, wherein said one or more external data servers includes one or more of:

web service servers, database servers, file transfer protocol servers, extensible markup language file locations, text file locations, and email servers.

5. The system as claimed in claim 2, further including:

one or more advertiser servers, and one or more publisher servers.

6. The system as claimed in claim 5, said advertiser server is said advertisement network server.

7. The system according to claim 5, wherein said one or more publishers equipped with one or more communication devices, said one or more communication devices include one or more of:

web site banner spaces, electronic billboard displays, televisions and monitors or digital display devices, speaker systems, large screen displays, projection and movie screens, and printers.

8. The system according to claim 3, wherein said means for obtaining said one or more optimizer decisions relating to said one or more advertisement campaigns according to said one or more optimization methods includes:

means for accepting said second information, and said first information as parameters;

means for generating said one or more optimizer decisions considering said parameters according to said one or more optimization methods;

means for outputting said one or more optimizer decisions to said advertisement network server.

9. The system as claimed in claim 2, further including database memory including data relating to:

said advertiser data including data relating to a plurality of advertisement campaigns, said publisher data including data relating to said one or more communication device, said optimizer decisions relating to said optimization methods, and said optimization methods.

10. The system as claimed in claim 5, wherein said second information and said first information further including data relating to business operations of said one or more advertiser server, said one or more publisher servers, said advertisement network server, and said one or more external data servers.

11. The system as claimed in claim 2, where said optimization method 105 represented in one or more forms, said one or more forms include:

human readable forms, binary files reside in said storage means, address of files, and object files.

12. A method for optimizing one or more advertisement campaigns for an advertiser, said method comprising the steps of:

a) obtaining second information not relating to said advertisement campaigns according to an advertisement network server during a period of time whereby said advertisers can use irrelevant data to optimize said advertisement campaigns if said advertisers want;

b) collecting said obtained second information relating to said advertisement campaigns according to one or more optimization methods;

c) validating said collected second information according to said one or more optimization methods;

d) generating one or more optimizer decisions related to said one or more advertisement campaigns according to said one or more optimization methods;

e) and, updating one or more storage means for storing said optimizer decisions.

13. The method as claimed in claim 12, wherein said second information includes:

data retrieving from advertisement network server, and data receiving from one or more external data servers physically located away from said advertisement network server whereby advertiser can use data originated externally to optimize said advertisement campaigns.

14. The method as claimed in claim 13, wherein said step of obtaining second information further comprising the steps of:

a) communicating with one or more external data servers physically located away from the said advertisement network server;

b) sending data requests relating to said one or more advertisement campaigns according to said one or more optimization methods to said one or more external data server;

c) receiving data relating to said one or more advertisement campaigns according to said one or more optimization methods from said one or more external data server.

15. The method as claimed in claim 13, further including steps of obtaining first information including data relating to said one or more advertisement campaigns according to said advertisement network server.

16. The method as claimed in claim 13, wherein said one or more external data servers includes one or more of:

web service servers, database servers, file transfer protocol servers, extensible markup language file locations, text file locations, and email servers.

17. The method as claimed in claim 13, further including:

one or more advertiser servers, and one or more publisher servers.

18. The method as claimed in claim 17, said advertiser server is said advertisement network server.

19. The method according to claim 17, wherein said one or more publishers equipped with one or more communication devices, said one or more communication devices include one of:

web site banner spaces, electronic billboard displays, televisions and monitors or digital display devices, speaker systems, large screen displays, projection and movie screens, and printers.

20. The method according to claim 15, wherein steps of obtaining an optimizer decision related to said one or more advertisement campaigns according to said one or more optimization methods includes:

a) accepting said second information, and said first information as parameters;

b) obtaining said one or more optimizer decisions considering said parameters according to said one or more optimization methods;

c) outputting said one or more optimizer decisions to said advertisement network server.

21. The method as claimed in claim 13, further including steps of storing data relating to:

said advertiser data including data relating to a plurality of advertisement campaigns, said publisher data including data relating to said one or more communication device, said optimizer decisions relating to said optimization methods, and said optimization methods.

22. The method as claimed in claim 13, wherein said second information and said first information further including data relating to business operations of said one or more advertiser server, said one or more publisher servers, said advertisement network server, and said one or more external data servers.

23. The method as claimed in claim 13, where said optimization method represented in one or more forms, said one or more forms include:

human reading forms, binary files reside in said data storage, address of files, and object files.