Computerized advertising offer exchange

• US 20050187818A1
• Filed: 02/20/2004
• Published: 08/25/2005
• Est. Priority Date: 02/20/2004
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Gomel, Yusuf Cem, Zito, David D., Ghanbari, Reza Ali, Essas, Joseph
• Application Number:
  US10/783,383
• Publication Number:
  US 20050187818A1
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

In some embodiments, the present invention provides methods and systems for facilitating transactions between advertisers and advertisees for arranging for presentation of advertisements to users of computers or other computerized devices. Advertiser and advertisee offers, including user context conditions, are obtained. User context information is obtained, such as real-time or almost real-time information about an online user of an Internet site of the advertiser. If a match is determined between an advertiser offer, an advertisee offer, and a user context, arranging for presentation of an advertisement to the user is facilitated.

Claims

1. In a networked computer system, a computerized method for facilitating a transaction between at least an advertiser and an advertisee for arranging for presentation of an advertisement to at least one user of a computerized device, the method comprising:

obtaining an advertiser offer comprising conditions including a first set of one or more user context conditions required by the advertiser for presentation of the advertisement to the user;

obtaining an advertisee offer comprising conditions including a second set of one or more user context conditions required by the advertisee for presentation of the advertisement to the user;

obtaining user context information including information relating to the first and second sets of user context conditions;

using the advertiser offer conditions, the advertisee offer conditions, and the obtained user context information, determining whether a match exists between the advertiser offer, the advertisee offer, and the user context; and

if the match exists, facilitating arranging for presentation of the advertisement to the user.

2. The method of claim 1, comprising obtaining a multi-dimensional advertiser offer and a multi-dimensional advertisee offer.

3. The method of claim 1, comprising facilitating arranging for presentation of the advertisement to an online Internet-based user.

4. A system for facilitating a transaction between at least an advertiser and an advertisee for arranging for presentation of an advertisement to at least one user of a computerized device, the system comprising:

means for obtaining an advertiser offer comprising conditions including a first set of one or more user context conditions required by the advertiser for presentation of the advertisement to the user;

means for obtaining an advertisee offer comprising conditions including a second set of one or more user context conditions required by the advertisee for presentation of the advertisement to the user;

means for obtaining user context information including information relating to the first and second sets of user context conditions;

means for using the advertiser offer conditions, the advertisee offer conditions, and the obtained user context information, determining whether a match exists between the advertiser offer, the advertisee offer, and the user context; and

means for, if the match exists, facilitating arranging for presentation of the advertisement to the user.

5. A system for facilitating a transaction between at least an advertiser and an advertisee for arranging for presentation of an advertisement to at least one user of a computerized device, the system comprising:

one or more offer exchange server computers connected to a network;

one or more offer exchange databases connected to the network and accessible by the one or more offer exchange server computers, the one or more offer exchange databases storing information comprising;

an advertiser offer comprising conditions including a first set of one or more user context conditions required by the advertiser for presentation of the advertisement to the user;

an advertisee offer comprising conditions including a second set of one or more user context conditions required by the advertisee for presentation of the advertisement to the user;

user context information including information relating to the first and second sets of user context conditions;

wherein the one or more offer exchange server computers;

using the advertiser offer conditions, the advertisee offer conditions, and the user context information, determine whether a match exists between the advertiser offer, the advertisee offer, and the user context; and

if the match exists, facilitate arranging for presentation of the advertisement to the user.

6. The system of claim 5, wherein the one or more offer exchange server computers obtain, and cause to be stored in the offer exchange database, the advertiser offer, the advertises offer, and the user context information.

7. The system of claim 5, wherein the system facilitates a plurality of transactions between advertisers and advertisees, and wherein the database contains a plurality of advertiser offers and a plurality of advertises offers, and information regarding a plurality of computer user contexts.

8. The system of claim 5, wherein the advertisement comprises at least one of text, imagery, and sound to be presented through the computerized device of the computer user.

9. The system of claim 5, wherein the advertisement facilitates sale of a product, a service, or content.

10. The system of claim 5, wherein the computerized device is selected from the group including a desktop computer, a notebook computer, a wireless computerized device, a portable computerized device, and a handheld computerized device.

11. The system of claim 5, wherein the one or more offer exchange servers are marketplace operator servers, and wherein the advertisee is an affiliate of the marketplace operator.

12. The system of claim 11, wherein the marketplace operator obtains a fee from at least one of the advertiser and the advertisee in connection with facilitating the transaction.

13. The system of claim 5, comprising:

one or more advertiser computers connected to the network;

one or more advertisee computers connected to the network; and

one or more user computerized devices connected to the network.

14. The system of claim 5, wherein the offers each comprise one or more dimensions.

15. The system of claim 5, wherein the one or more dimensions comprise resolutions.

16. The system of claim 13, wherein the offers each comprise a search term-related dimension.

17. The system of claim 13, wherein the offers each comprise a user location-related dimension.

18. The system of claim 13, wherein the user location related dimension is a real-time or almost real time physical location of the user.

19. The system of claim 14, wherein the dimensions include at least one of user context-related dimensions, media, content, demographics, and price.

20. The system of claim 19, wherein the dimensions include at least one of price per click, price per impression, and a price per user acquisition.

21. The system of claim 5, wherein determining whether a match exists comprises performing probabilistic matching.

22. The system of claim 5, comprising application of catalyzers to offers to facilitate effective offer matching.

23. The system of claim 11, wherein:

the offer exchange database comprises aggregated information useful in advertisement targeting and obtained from a plurality of affiliates;

the one or more offer exchange servers utilize the aggregated information to determine pre-defined offers considered well suited to particular categories of at least one of advertisers and advertisees; and

the one or more offer exchange servers propose pre-defined offers to at least one of advertisers and advertisees of appropriate categories for selection.

24. The system of claim 23, wherein the aggregated information comprises aggregated historical user behavior-related information.

25. The system of claim 23, wherein selected proposed pre-defined offers can be at least one of modified and at least partially configured.

26. The system of claim 25, wherein selected pre-defined offers can be partially configured by choosing at least one desired resolution of a dimension.

27. The system of claim 23, wherein the marketplace operator provides virtual marketplaces in multi-dimensional offers.

28. The system of claim 27, comprising using information stored in the database to determine dimensional ranges of values of dimensions of a pre-defined offer such that the pre-defined offer specifies at least one user context to which advertisements of a particular category are well-targeted.

29. The system of claim 5, wherein the offer exchange server comprises a offer exchange engine, and wherein the offer exchange engine comprises programming comprising a plurality of virtual offer exchange machines including at least one of an offer management machine, an offer resolution control machine, and offer retrieval machine, and offer sorting machine, an offer campaign machine, and an offer distribution machine.

30. The system of claim 5, wherein the network comprises a wireless network, and comprising wireless transmission of the advertisement to the user.

31. The system of claim 5, comprising generating the pre-defined offers, and wherein at least one of matching, generating pre-defined offers, and comprising directing pre-defined offers utilizing at least one of one of a data mining program and an artificial intelligence program.

32. The system of claim 5, comprising, in matching, comparing stored offers with user context information as such user context information is obtained.

33. A computer usable medium or media storing program code which, when executed on one or more computerized devices, causes the computerized devices to execute a computerized method for facilitating a transaction between at least an advertiser and an advertisee for arranging for presentation of an advertisement to at least one user of a computerized media outlet of the advertisee, the method comprising:

obtaining an advertiser offer comprising a first set of one or more user context conditions required by the advertiser for presentation of the advertisement to the user;

obtaining an advertisee offer comprising a second set of one or more user context conditions required by the advertisee for presentation of the advertisement to the user;

obtaining user context information including information relating to the first and second sets of user context conditions;

using the obtained user context information, determining whether the user context satisfies the first and second sets of user context conditions; and

if the user context satisfies the first and second sets of conditions, facilitating arranging for presentation of the advertisement to the user on a real-time of almost real-time basis.