Dynamic presentation of web content

• US 20050187967A1
• Filed: 04/27/2005
• Published: 08/25/2005
• Est. Priority Date: 12/28/2001
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Channel Intelligence Incorporated (Alphabet Inc.)
• Inventors: Santiago, Anibal, Couch, Dale, Tryzbiak, Timothy
• Granted Patent: US 8,938,478 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Dynamic presentation of web content is provided. One embodiment comprises a computer system for dynamically presenting market channel information associated with items on a web site to a customer. One such computer system comprises: a data service containing information for a plurality of products and a plurality of market participants; and a product web page for displaying information related to a product, the product web page comprising program code that instructs a client browser to query the data service to determine whether the product has available market channel information.

Claims

1. A web page embodied on a web site, the web page comprising:

first presentation information to be rendered via a client program; and

dynamic presentation code to be identified by the client program for querying a data service to determine whether second presentation information is to be rendered via the client program.

2. The web page of claim 1, wherein the second presentation information is displayed via the client program.

3. The web page of claim 1, wherein the dynamic presentation code supports a look-ahead feature in which the second presentation information is to be rendered in a launch web page linked to the web page, and the web page indicates that the second presentation information is available on the launch page.

4. The web page of claim 1, wherein the first presentation information comprises information associated with a product, and the second presentation information comprises market channel information related to the product.

5. The web page of claim 4, wherein the web site comprises a manufacturer'"'"'s web site, and the manufacturer provides a business rule to the data service provider which is used to determine whether second presentation information is to be rendered via the client program.

6. The web page of claim 4, wherein the second presentation information comprises a link to a channel partner for the product.

7. The web page of claim 4, wherein the dynamic presentation code comprises:

logic configured to provide information corresponding to the product to the data service provider information; and

logic configured to receive a response to the query from the data service provider which indicates whether the market channel information exists for the product.

8. The web page of claim 7, wherein the response to the query includes the second presentation information to be rendered via the client program.

9. The web page of claim 7, wherein the response to the query indicates that the product does not have the second presentation information.

10. The web page of claim 7, wherein the response to the query supports a multi-state response.

11. The web page of claim 7, wherein the dynamic presentation code initiates a client program that implements the logic.

12. The web page of claim 1, wherein the dynamic presentation code comprises a script tag embedded in source code.

13. The web page of claim 12, wherein the script tag includes a source attribute for the data service provider.

14. A method for dynamically displaying content on a web page, the method comprising:

requesting a web page from a web site;

rendering first information in the web page; and

querying a data service to determine if there is second presentation information to be rendered in the web page.

15. The method of claim 14, further comprising receiving a response from the data service indicating whether the second presentation information exists.

16. The method of claim 14, wherein the second presentation information comprises a link to another web page.

17. A product web page embodied on an electronic commerce web site, the product web page comprising:

first presentation information associated with a product to be rendered via a client program; and

dynamic presentation code to be identified by the client program for

querying a data service to determine whether there is market channel information available for the product to be displayed on a market channel information web page associated with the product.

18. The product web page of claim 17, wherein the product web page indicates that the market channel information is available on the market channel information web page.

19. The product web page of claim 18, wherein the product web page displays a link to the market channel information web page.

20. The product web page of claim 17, wherein the dynamic presentation code comprises:

logic configured to provide information corresponding to the product to the data service; and

logic configured to receive a response to the query from the data service which indicates whether the market channel information exists for the product.

21. The product web page of claim 17, wherein the product web page displays information indicating that the product is available.

22. A method for dynamically presenting market channel information associated with items on a web site to a customer, the method comprising:

providing a product web page that displays information regarding a product and availability information for the product;

rendering the information regarding the product via a client program; and

querying a data service for the availability information for the product.

23. The method of claim 22, wherein the product web page includes dynamic presentation code that is identified by the client program for querying the data service for the availability information for the product.

24. The method of claim 22, wherein the querying the data service for the availability information comprises providing a query which includes a product identifier.

25. The method of claim 22, further comprising providing a market channel business rule to the data service to be applied when determining the availability information for the product.

26. The method of claim 22, wherein the market channel business rule specifies conditions for the selection of channel partners.

27. The method of claim 22, wherein the data service determines the availability information for the product in substantially near real-time.

28. The method of claim 27, wherein the data service periodically obtains the availability information from a plurality of channel partners.

29. The method of claim 22, wherein the data service performs a real-time request for the availability information.

30. The method of claim 29, wherein the real-time request is submitted to one of a retailer, a manufacturer, an on-line retailer, and an affiliate.

31. The method of claim 22, wherein the data service provides the availability information based on the results of a previous request to another source.

32. The method of claim 22, further comprising providing a response to the query to the client program based on information stored in the data service.

33. A method for providing a market channel information service to an electronic commerce web site, the method comprising:

providing a database that stores information for a plurality of products and a plurality of market participants;

receiving a business rule to be applied to product availability requests initiated from an electronic commerce web site;

integrating dynamic presentation code with a product web page on the electronic commerce web site, the dynamic presentation code to be identified by a client program for querying the database to determine whether there is product availability information for one of the plurality of products to be displayed on the product web page;

receiving a product availability query from the client browser for the product to be displayed on the product web page;

identifying the product in the database and determining if the product is currently available via at least one of the plurality of market participants; and

providing a product availability response to the client program.

34. The method of claim 33, further comprising indicating that there is product availability information on the product web page in response to the product availability response.

35. The method of claim 33, further comprising providing a user interface for creating the business rule.

36. The method of claim 33, wherein the dynamic presentation code comprises a script tag embedded in source code for product web page.

41. The computer system of claim 36, wherein the program code comprises a script tag that initiates the query.

42. The computer system of claim 41, wherein the program code is executed by the client program.

43. The computer system of claim 36, wherein the data service determines whether the product has available market channel information based on product information provided by the client program and a business rule.

37. A computer system for dynamically presenting market channel information associated with items on a web site to a customer, the computer system comprising:

a data service containing information for a plurality of products and a plurality of market participants; and

a product web page for displaying information related to a product, the product web page comprising program code that instructs a client browser to query the data service to determine whether the product has available market channel information.

38. The computer system of claim 37, wherein the product web page displays a first type of information if the product has available market channel information.

39. The computer system of claim 38, wherein the first type of information comprises one of a product available indicator and a link to a web site associated with one of the market participants.

40. The computer system of claim 38, wherein the product web page displays a second type of information if the product does not have available market channel information.

44. A method for dynamically displaying web content, the method comprising:

requesting a first web page from a web site;

rendering first information in the first web page;

querying a data service to determine if there is second presentation information to be rendered in a second web page linked to the first web page; and

if there is second presentation information, indicating, on the first web page, that the second presentation information is available via the second web page.