Independent internet client object with ad display capabilities
First Claim
Patent Images
1. A method of displaying advertisements to a user of an online service using a client application on a local device, the local device including an input device and an output device, the local device having a continuous communications link to a network, the user using the local device for accessing the online service and for interacting with the online service, the method comprising:
- the client application becoming active and establishing a session with the online service over the continuous communications link;
the client application receiving a first play list;
the client application monitoring the user'"'"'s network activity thereby detecting whether the user is accessing the network;
the client application displaying a client window on the output device of the local device, wherein the client window displays continuously so long as the user is accessing the network;
the client application causing advertisements to be displayed in an ad pane of the client window in accordance with the first play list, the first play list comprising plural ad objects, each ad object comprising a resource locator for a given advertisement and a resource locator for a click-through associated with the given advertisement, the first play list further specifying an order in which the advertisements identified in the first play list are to be displayed.
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Abstract
There is disclosed a client application for enabling access to an online service that displays advertisements while the user is accessing the online service and/or the Internet or other network. The client application may receive play lists from the online service provider. The play lists may include information about advertisements to be played and the order of play. The client application may display advertisements continuously while the user is connected to and/or using the online service and/or the Internet or other network.
71 Citations
19 Claims
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1. A method of displaying advertisements to a user of an online service using a client application on a local device, the local device including an input device and an output device, the local device having a continuous communications link to a network, the user using the local device for accessing the online service and for interacting with the online service, the method comprising:
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the client application becoming active and establishing a session with the online service over the continuous communications link;
the client application receiving a first play list;
the client application monitoring the user'"'"'s network activity thereby detecting whether the user is accessing the network;
the client application displaying a client window on the output device of the local device, wherein the client window displays continuously so long as the user is accessing the network;
the client application causing advertisements to be displayed in an ad pane of the client window in accordance with the first play list, the first play list comprising plural ad objects, each ad object comprising a resource locator for a given advertisement and a resource locator for a click-through associated with the given advertisement, the first play list further specifying an order in which the advertisements identified in the first play list are to be displayed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of displaying advertisements to a user of an online service using a client application on a local device, the local device including an input device and an output device, the local device having a constant-connection to the Internet, the user using the local device for accessing the online service and for interacting with the online service, the method comprising:
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the client application becoming active and establishing a session with the online service;
the client application receiving a first play list;
the client application monitoring the user'"'"'s activity with the online service and thereby detecting whether the user is interacting with the online service;
the client application displaying a client window on the output device of the local device, wherein the client window displays continuously while the user is interacting with the online service;
the client application causing advertisements to be displayed in an ad pane of the client window in accordance with the first play list, the first play list comprising plural ad objects, each ad object comprising a resource locator for a given advertisement, a resource locator for a click-through associated with the given advertisement, and display attributes for the given advertisement, the first play list further specifying an order in which the advertisements identified in the first play list are to be displayed. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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Specification
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Current AssigneeNetZero Incorporated (B. Riley Financial, Inc.)
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Original AssigneeNetZero Incorporated (B. Riley Financial, Inc.)
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InventorsBlaser, Shane, Warren, Terry, Zebian, Marwan, Burr, Ronald, MacKenzie, Harold, Haitsuka, Stacy
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Application NumberUS11/111,357Publication NumberTime in Patent OfficeDaysField of SearchUS Class Current705/14.68CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0272 Period of advertisement exp...
