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Aggregating local cable spots into national equivalent units

  • US 20050193411A1
  • Filed: 03/31/2004
  • Published: 09/01/2005
  • Est. Priority Date: 03/01/2004
  • Status: Abandoned Application
First Claim
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1. A method of calculating a local delivery of a local television commercial spot for a non local advertiser comprising the steps of:

  • determining an estimated audience delivery for the local spot;

    receiving and processing affidavits, in electronic format, for each airing of the local spot, the affidavits comprising detailed information on the airing of the local spots including a date and time the local spot aired;

    obtaining national audience measurement data for each time interval during which the local spot aired; and

    calculating an actual proportional delivery for the local spot by combining the audience measurement data for each airing of the local spot.

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