System and method for providing campaign management services

• US 20050197885A1
• Filed: 05/04/2004
• Published: 09/08/2005
• Est. Priority Date: 03/02/2004
• Status: Abandoned Application

• Current Assignee: Sybase 365 Incorporated (SAP SE)
• Original Assignee: Sybase 365 Incorporated (SAP SE)
• Inventors: Lovell, Robert C. Jr., Kyle, Connor C., Tam, Derek Hung Kit
• Application Number:
  US10/837,696
• Publication Number:
  US 20050197885A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A system and method for allowing users to participate in a campaign, preferably using SMS messaging. The system includes a first layer configured to receive information from a user via a user interface, a second layer configured to extract data relevant to the campaign from the information received by the first layer, and a third layer configured to compare the extracted data to requirements of the campaign and, if the extracted data complies with the requirements of the campaign, to store the extracted data in a database associated with the campaign.

Claims

1. A tiered system for allowing users to participate in a campaign using SMS messaging, the system comprising:

a first layer configured to receive information from a user via a user interface in response to an external stimulus;

a second layer configured to extract data relevant to the campaign from the information received by the first layer; and

a third layer configured to compare the extracted data to requirements of the campaign and, if the extracted data complies with the requirements of the campaign, to store the extracted data in a database associated with the campaign.

2. The system according to claim 1, wherein the second layer is configured to provide acknowledgment of the information to the user when the extracted data complies with the requirements of the campaign.

3. The system according to claim 1, wherein the second layer is configured to notify the user when the extracted data does not comply with the requirements of the campaign.

4. The system according to claim 1, wherein the user interface is configured to receive a text message that is addressed to one of a telephone number and a short code.

5. The system according to claim 4, wherein the one of the telephone number and the short code is a number assigned to the campaign for a duration of the campaign.

6. The system according to claim 1, wherein the first layer is configured to receive registration information from a user.

7. The system according to claim 6, wherein the registration information includes billing information.

8. The system according to claim 1, wherein the campaign is pre-configured by an entity other than the user.

9. The system according to claim 8, wherein the entity does not operate the system.

10. The system according to claim 1, wherein the campaign is one of a one-way voting campaign, a two-way voting campaign, a mobile marketing campaign, and an interactive service.

11. The system according to claim 1, wherein multiple campaigns overlap in time with another.

12. The system according to claim 1, wherein the system is accessible via a content gateway that offers a plurality of application based services, at least one of the application based services being leveraged for purposes of the campaign.

13. The system according to claim 1, further comprising at least one message engine that generates outgoing messages.

14. A method of operating a campaign manager operative to support a campaign employing SMS messaging, the method comprising:

receiving participant information via a user interface in response to an external stimulus;

extracting data relevant to a campaign from the information received via the user interface;

comparing the extracted data to requirements of the campaign and, if the extracted data complies with the requirements of the campaign, storing the extracted data in a database associated with the campaign.

15. The method according to claim 14, further comprising providing acknowledgment of the information to the user when the extracted data complies with the requirements of the campaign.

16. The method according to claim 14, further comprising notify the user when the extracted data does not comply with the requirements of the campaign.

17. The method according to claim 14, further comprising configuring the user interface to receive a text message that is addressed to one of a telephone number and a short code.

18. The method according to claim 17, further comprising assigning the one of the telephone number and the short code is a number assigned to the campaign for a duration of the campaign.

19. The method according to claim 18, further comprising receiving registration information from a user.

20. The method according to claim 19, wherein the registration information includes billing information.

21. The method according to claim 14, wherein the campaign is one of a one-way voting campaign, a two-way voting campaign, a mobile marketing campaign, and an interactive service.

22. The method according to claim 14, wherein the campaign was pre-configured by an entity other than the user.

23. The method according to claim 22, wherein the entity does not operate the system.

24. The method according to claim 22, wherein the entity can retrieve the extracted data from the database associated with the campaign.