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Localized event server apparatus and method

  • US 20050197894A1
  • Filed: 03/02/2004
  • Published: 09/08/2005
  • Est. Priority Date: 03/02/2004
  • Status: Abandoned Application
First Claim
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1. An apparatus for collecting and serving event data from sources independent therefrom, the apparatus comprising:

  • an event server, controlled by a serving entity to connect to the Internet and programmed to present to a user a comparative listing of events available;

    a database comprising a database engine and data store to create and retrieve records uniquely identifying events corresponding thereto and comprising fields storing data reflecting facts relating to the events;

    a user interface module programmed to receive inputs from a user selecting criteria to arbitrarily control selection and ordering of events to form the comparative listing;

    an advertising module programmed to receive advertising for simultaneous presentation with the comparative listing; and

    a bidding module programmed to receive a bid specifying an amount to be paid for presentation of the advertising to Internet users over computers associated therewith and accessing the database within a selected geographical region selected by an advertiser, substantially simultaneously with the comparative listing.

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