System and method for defining a sales promotion

• US 20050197901A1
• Filed: 08/26/2004
• Published: 09/08/2005
• Est. Priority Date: 03/08/2004
• Status: Active Grant

• Current Assignee: SAP SE
• Original Assignee: SAP AG (SAP SE)
• Inventors: Veit, Thomas, Roth, Thomas
• Granted Patent: US 8,489,446 B2
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A method of and system for defining a sales promotion is disclosed. The method includes receiving a hierarchical listing of items, including a plurality of levels, each level including at least one node. The method also includes selecting a first node to define a first sales promotion, and selecting a second node below the first node to define a second sales promotion, wherein the second sales promotion is more specific than the first sales promotion. The system includes means for receiving a hierarchical listing of items, including a plurality of levels, each level including at least one node. The system also includes means for selecting a first node to define a first sales promotion, and means for selecting a second node below the first node to define a second sales promotion, wherein the second sales promotion is more specific than the first sales promotion.

Claims

1. A method of defining a sales promotion, the method comprising:

receiving a hierarchical listing of items, the hierarchical listing of items including a plurality of levels, each level including at least one node;

selecting a first node to define a first sales promotion; and

selecting a second node below the first node to define a second sales promotion, wherein the second sales promotion is more specific than the first sales promotion.

2. The method of claim 1, wherein the first node is one of a consumer field, a distribution chain, a department store, a division, a site, a consumer theme, a shop, a department, a theme module, an assortment module, and an article.

3. The method of claim 2, wherein the first node is a generic article and the second node is a variant of the generic article.

4. The method of claim 3, wherein the variant is a specific color or size or combination thereof.

5. The method of claim 2, wherein the first node is a department store and the second node is one of a shop within the department store, a theme module within the department store, and a department within the department store.

6. The method of claim 2, wherein the first node is a consumer theme and the second node is a theme module within the consumer theme.

7. The method of claim 2, wherein the first node is a theme module and the second node is an assortment module within the theme module.

8. The method of claim 1, wherein the first sales promotion includes at least one of a first sales price and a first validity period.

9. The method of claim 8, wherein the second sales promotion includes at least one of a second sales price and a second validity period, and wherein the at least one of the second sales price and the second validity period differs from the at least one of the first sales price and the first validity period.

10. The method of claim 1, wherein the items include at least one of a service and a retail product.

11. A program product for defining a sales promotion, said program product comprising machine-readable program code for causing, when executed, one or more machines to perform the following method steps:

receiving a hierarchical listing of items, the hierarchical listing of items including a plurality of levels, each level including at least one node;

selecting a first node to define a first sales promotion; and

selecting a second node below the first node to define a second sales promotion, wherein the second sales promotion is more specific than the first sales promotion.

12. The program product of claim 11, wherein the first node is one of a consumer field, a distribution chain, a department store, a division, a site, a consumer theme, a shop, a department, a theme module, an assortment module, and an article.

13. The program product of claim 12, wherein the first node is a generic article and the second node is a variant of the generic article.

14. The program product of claim 13, wherein the variant is a specific color or size or combination thereof.

15. The program product of claim 12, wherein the first node is a department store and the second node is one of a shop within the department store, a theme module within the department store, and a department within the department store.

16. The program product of claim 12, wherein the first node is a consumer theme and the second node is a theme module within the consumer theme.

17. The program product of claim 12, wherein the first node is a theme module and the second node is an assortment module within the theme module.

18. The program product of claim 11, wherein the first sales promotion includes at least one of a first sales price and a first validity period.

19. The program product of claim 18, wherein the second sales promotion includes at least one of a second sales price and a second validity period, and wherein the at least one of the second sales price and the second validity period differs from the at least one of the first sales price and the first validity period.

20. The method of claim 11, wherein the items include at least one of a service and a retail product.

21. A system for defining a sales promotion, the system comprising:

means for receiving a hierarchical listing of items, the hierarchical listing of items including a plurality of levels, each level including at least one node;

means for selecting a first node to define a first sales promotion; and

means for selecting a second node below the first node to define a second sales promotion, wherein the second sales promotion is more specific than the first sales promotion.

22. The system of claim 21, wherein the first node is one of a consumer field, a distribution chain, a department store, a division, a site, a consumer theme, a shop, a department, a theme module, an assortment module, and an article.

23. The system of claim 22, wherein the first node is a generic article and the second node is a variant of the generic article.

24. The system of claim 23, wherein the variant is a specific color or size or combination thereof.

25. The system of claim 22, wherein the first node is a department store and the second node is one of a shop within the department store, a theme module within the department store, and a department within the department store.

26. The system of claim 22, wherein the first node is a consumer theme and the second node is a theme module within the consumer theme.

27. The system of claim 22, wherein the first node is a theme module and the second node is an assortment module within the theme module.

28. The system of claim 21, wherein the first sales promotion includes at least one of a first sales price and a first validity period.

29. The system of claim 28, wherein the second sales promotion includes at least one of a second sales price and a second validity period, and wherein the at least one of the second sales price and the second validity period differs from the at least one of the first sales price and the first validity period.

30. The method of claim 21, wherein the items include at least one of a service and a retail product.