Methods and systems for gathering market research data
First Claim
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1. A method for monitoring exposure to a product of a participant in market research, comprising:
- providing a portable monitor comprising a wireless receiver to a respective participant selected from a plurality of participants in the market research study, the portable monitor being adapted to be carried on the person of a participant;
detecting product data in the portable monitor, the product data being contained in a product signal received in the wireless receiver from a predetermined signal transmitter proximal to a respective product, the product data representing the respective product, the product signal having a signal strength selected so that the product data is detectable by the portable monitor only when in a predetermined proximity to the predetermined signal transmitter; and
storing the product data in the portable monitor.
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Abstract
Methods and systems for monitoring exposure of participants in market research to predetermined products, for example, within a commercial establishment, are provided. The methods and systems employ portable monitors carried on the persons of the participants to gather product exposure data.
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Citations
67 Claims
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1. A method for monitoring exposure to a product of a participant in market research, comprising:
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providing a portable monitor comprising a wireless receiver to a respective participant selected from a plurality of participants in the market research study, the portable monitor being adapted to be carried on the person of a participant;
detecting product data in the portable monitor, the product data being contained in a product signal received in the wireless receiver from a predetermined signal transmitter proximal to a respective product, the product data representing the respective product, the product signal having a signal strength selected so that the product data is detectable by the portable monitor only when in a predetermined proximity to the predetermined signal transmitter; and
storing the product data in the portable monitor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A device for monitoring exposure to products by participants in market research, comprising:
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a portable monitor adapted to be carried on the person of a participant in the market research study, the portable monitor comprising a wireless receiver operative to receive a product signal from a predetermined signal transmitter proximal to a respective product, the product signal containing product data representing the respective product, the wireless receiver having a sensitivity selected so that the portable monitor is capable of detecting the product data in the product signal only when in a predetermined proximity to the predetermined signal transmitter; and
a data storage coupled with the wireless receiver to receive and store the product data. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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48. A method for monitoring exposure to a predetermined product of a participant in market research, comprising:
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storing product location data representing a location of a predetermined product;
monitoring a location of a participant in market research by means of a portable monitor carried on the person of the participant;
storing participant location data representing a plurality of locations of the participant monitored by means of the portable monitor; and
processing the participant location data and the product location data to produce product proximity data indicating exposure of the participant to the predetermined product. - View Dependent Claims (49, 50, 51, 52, 53, 54, 55, 56, 57, 58)
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59. A system for monitoring exposure of a participant in market research to a predetermined product, comprising:
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a database storing product location data representing a location of a predetermined product;
a portable monitor adapted to be carried on the person of a participant in market research and comprising a position monitor operative to produce participant location data representing a location of the participant and a data storage coupled with the position monitor to receive the participant location data and operative to store the participant location data; and
a processor coupled with the portable monitor to receive the participant location data therefrom and operative to access the product location data from the database;
the processor serving to process the participant location data and the product location data produce product proximity data indicating exposure of the participant to the predetermined product. - View Dependent Claims (60, 61, 62, 63, 64, 65, 66, 67)
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Specification